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Segmentation, Targeting and PositioningTargeting Positioning Segmentation, Targeting and PositioningTargeting Positioning

Nivea Avon Nivea Avon

General Mills Home Depot

Concentrated Marketing Concentrate on the most attractive segment Undifferentiated Marketing One marketing mix for all Differentiated Marketing Modify marketing mix for different segments Concentrated Marketing Concentrate on the most attractive segment Undifferentiated Marketing One marketing mix for all Differentiated Marketing Modify marketing mix for different segments

PosPositioningtionng PosPositioningtionng FedEX Fast, reliable on-time deliveryon-time Southwest Airlines Affordable, no-frills air travelair Rolex Status-symbol fashion accessoryfashion Ebay The virtual marketplace to buy or sell anythingvirtualto FedEX Fast, reliable on-time deliveryon-time Southwest Airlines Affordable, no-frills air travelair Rolex Status-symbol fashion accessoryfashion Ebay The virtual marketplace to buy or sell anythingvirtualto

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