Copyright © 2002, University of Minnesota. All Rights Reserved.

Marketeer 2003 Software tool to analyze and implement marketing plans Crops Dairy Evaluate alternatives To-Do list Record completed actions

Copyright © 2002, University of Minnesota. All Rights Reserved. Tillman Farm: Pre-Harvest Corn Marketing Plan Objective: Buy crop insurance to protect my production risk, and have 70% of my insured (APH) corn crop priced by late May. Price 10,000 bushels at $2.00 cash price ($2.50 Dec. futures) using fixed-price tool (forward contract/futures hedge/futures fixed contract). Price 10,000 bushels at $2.12, or by Mar.18, using some form of fixed-price tool. Price 10,000 bushels at $2.24, or by April 16, using some form of fixed-price tool. Price 10,000 bushels at $2.36, or by April 30, consider options or a trend system. Price 10,000 bushels at $2.48, or by May 16, consider options or a trend system. Price 10,000 bushels at $2.60, or by May 30, consider options or a trend system. Plan starts on November 1, Earlier sales will be made at a 15 cent premium to price targets noted above. Ignore decision dates and make no sale if prices are lower than $2.00 local cash price/$2.50 December futures. Exit all options positions by mid-September.

Copyright © 2002, University of Minnesota. All Rights Reserved. Marketeer Dairy Milk marketing plans in Marketeer Twelve month plan Monthly reports and graphs similar to crop plans Annual reports and graphs focus on price and revenue variation