1Education A Global Industry A Great Australian Export And CQU’s Role Presentation by Kathy Ramm, Director, CQU International Central Queensland University 21 October 2003 (Based on presentation by E. Laakso)

2 Market: Global 13 to 15 million students will graduate each year UniversityStudents (in millions) Students from Asia (in millions)

3 Market: Global 2000: 1.8 million –with 1.2M in English Language Destination USA: 550,000 UK:260,000 AUS:140,000 CAN: 40,000 NZ: 50,000 International University Students Worldwide

4 Market: Global “A little bit more detail” Some 400,000 “new” international students/pa worldwide for English language destinations 80% from 15 countries –Singapore, Hong Kong, Malaysia, China, India, Indonesia, USA Take out US & UK and about 170,000 are available for Canada, New Zealand and Australia CQU needs about 4,000 to 4,500/pa

5 Market: Background Semester Int’l Students in AUS150,523 or 18.3% QLD 28,065 or 18.0% CQU 7,923 or 41.3% Growth 1/01 to 1/02 AUS18.7% QLD34.0% CQU49.0% Rank CQUStateNational On Campus AUS (6,100) 1 4 Off Campus (153) 2 10 Off Shore (1,670) 1 9 Total (7,923) 1 5

Market: Background Semester Int’l Students in AUS174,641 or 20.3% QLD 31,903 or 19.4% CQU 7,526 or 40.0% Growth 1/02 to 1/03 AUS15.5% QLD12.1% CQU-5.0% (+9.4% from T32002 to T2 2003) Rank CQUStateNational On Campus AUS (6,773) 1 6 Off Campus (120) 2 12 Off Shore (1,577) 1 10 Total (7,526) 1 8

7 Enrolment Growth Source: AVCC

8 Australia’s Major Exports Source: AVCC

9 Regional Universities continued Source: AVCC

10 Courses of Choice Source: AVCC

11 Location of Study Source: AVCC

12 10 Main countries of origin of Overseas Students Source: AVCC

13 CQU’s Role in International Education

14 Numerous Memoranda of Understanding with offshore universities Numerous Joint Activity Agreements with offshore universities Numerous articulation agreements with onshore and offshore providers Supported Distance Operations with Hong Kong College of Technology Supported Distance Operations with Hartford Group –Singapore, and soon Chengdu, China What we currently do - CQU

15 What we currently do - CQU Australian International Campuses venture – Brisbane International Campus767 –Gold Coast International Campus281 –Sydney International Campus3382 –Melbourne International Campus2474 (2002 enrolments) AustraLearn Study Abroad English Language Centre

16 CQU I – University profiling Queensland Education Training Initiative –Premier’s Department Gold Coast Education and Training Network; CQETNA DVC/ PVC International meetings of AVCC IDP and AIE; NOOSR DEST, DIMIA Embassies; High Commissions; trade delegations Other forums –OECD/US Forum GAT – trade in education services

17 CQU I – Development of International Strategies Monitor worldwide trends in global education, changes in countries Monitor CQU efforts and results Provide advice to Vice Chancellor, DCVs and Deans to enable CQU strategy development

18 CQU I – Partner management Provide whole of University frame Finalisation of contracts Review and updates of contracts Management of models etc to ensure financial viability Management of approvals and accreditations Ongoing management of partner relations

19 CQU I – Business Development Due diligence on partner organisations Market research Find out all legislation and approval frameworks, and develop materials etc to comply Work with Faculties to develop Business Plan; delivery model Assist with roll-out of new ventures Support Faculties in learning new models/ logistics

20 CQU I - Role in Marketing Direct recruiting for all campuses Collaborative recruiting for AICs and offshore sites Due diligence/recruitment of agents Management of agent behaviour/ ESOS training/ product training/ marketing materials supplies Management of commission payments due Develop international marketing and informational materials

21 CQUI - Role in Enrolments Follow applications to ensure all documents are supplied Assess application, issue Letter of Offer Follow to ensure student is helped to obtain visa Follow to ensure student knows living conditions etc etc Accept payment, issue eCOE

22 CQUI Role – Systems and Standards Train and audit for ESOS compliance Train for entry requirements to all International Assessment officers Train and audit agent activity Facilitate changes to Student Records, Student Finance, Finance, other processes

23 CQU I – Role in Compliance Provider registration each state and legislature Program registration each state and legislature Changes to provider and program details Educating CQU and partners of requirements Auditing across CQU and partners – esp ESOS Act and regulations; Student Visa requirements

24 CQU I – student support role Work with Student Services, International Student Association, Faculties etc to ensure good educational, social and cultural experience for international students

25 Risks to CQU future Quality across Australian education sector Quality CQU academic staff, courses Quality in CQU processes and delivery Vigilant management, commercial skills in reading future trends and University positioning SARS; world peace CQU Complacency