Mobile Media and Communications COM 597 Kelly McIvor March 4, 2009 mcdmmobile.wordpress.com Kelly McIvor MCDM 02/25/09

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Reading Discussion: What’s Next for Location-Based Services Is there any location-based application that is becoming increasingly popular among cell phone users? If so, what is attracting more attention to it than others? Will a critical mass of Americans be willing to trade personal information for contextualized marketing? "..if there are no users to “locate”, there will not be incentives for companies to invest in these applications..“ What are the main challenges for application developers when building a location-based app?

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Application Development Content Aggregation Gateway Providers Application Services Mobile Web Tools

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Application Development (apps downloaded to device) What engineering or programming skills are required? How many phones will you get access to? Will you need to port the app to work on all devices? What fees are required to 'certify' an app?

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Application Development (apps downloaded to device) iPhone: ( Android Phones: ( BlackBerry: ( Palm: ( Symbian Phones: ( J2ME/Java: ( ) Windows Mobile: ( Nokia Phones: (

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Content Aggregation - Questions Will the aggregator transcode your content? Do they do handset detection? Is there DRM support? Is it optional? How will the aggregator promote your content? How can you promote your own content? Direct links to web sites Keywords that work on a shortcode?

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Content Aggregation - Streaming Video PacketVideo Network ( MyWaves ( Yamgo ( Uplay (Latin America -

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Content Aggregation - Ringtones/Wallpaper/Video Zed | 9-Squared ( FunMobility (

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Gateway Providers - Questions Which mobile operators are they connected to? What content types to they support (SMS, MMS, Binary downloads (ringtones, apps, games, wallpaper, etc..) and for which operators. What method of connectivity to they offer (HTTP, SMPP)? Experience with your type of program?

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Gateway Providers - resources Verisign ( network/) mBlox ( OpenWave ( MX Telecom ( Singlepoint (

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Application Service Providers - Questions Shared shortcode or do you need to get your own? If shared, are keywords used? Is there a charge for keywords? How are MMA rules enforced? How detailed is the reporting?

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Application Service Providers - Resources SMSdelivery.com Clickatell.com Air2Web ( Mobivity (

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Mobile Web site Development Tools - Questions Are programming skills required? Will the site do device detection and reconfigure the content accordingly?

Kelly McIvor MCDM 03/04/09 Mobile Media and Communications Mobile Content Resources Mobile Web site Development Tools - Resources Wapple ( Dotmobi ( Bango (