“Online shopping can trim gift costs” Brandon Damon Marita Welander Sadie Williams

“Cyber Monday” The Monday after Thanksgiving Nearly half of all consumers shopped online last year Reports show 65% of consumers are expected to shop this year

Why shop online? Nearly all the same merchandise in retail stores is available online Quicker to locate merchandise Convenience of being at home Saves on gas You can search for coupon codes Gift registry

Is it safe? Generally…. Yes. Use common sense Shop at familiar sites Look for security icons Use Credit

Retailer benefits Increased revenues Broader customer base Higher advertising presence Less floor space Able to offer a higher assortment of merchandise to consumer

Source Karp, G. (2007, November 25). Online shopping can trim gift costs. Retrieved May 4, 2008, from Chicago Tribune Web site: nov25,0, story?page=1