Bus 411 DAY 15

Agenda Assignment #4 Corrected  4 A’s, 1 B, 1 C and 2 Non-submits Templates available in WebCT Mid-term Sent in WebCT  Handed out Mar. 21 Due Mar 24  Chapters 1-9  Intense Discussion on Strategy Review, Evaluation, & Control

Schedule for next two weeks March 21  Discussion on how to prepare a oral Case presentation March 24  Case 1 Verizon by Tony  Group Work Starting Tuesday March 28  Group Case Presentation 40 Min  Group Work 40 Min

Case Studies  Schedule of cases Case 2 (Nextel) on March 28  Dustin, Jaime and Donnie Case 3 (Southwest Airlines) on March 31  Megan and Kristin Case 4 (AMR Inc) on April 4  David and Jason Case 5 (eTrade) on April 7  ? Case 6 (eBay) on April 11  ? Case 7 (Amazon) on April 14  ?

What is a case study? Describes a firms situation at some point in time  These case studies are 2002 & 2003  You have the benefit of hindsight Contains mostly fact with some opinion Puts the reader on the scene  Allows learning by doing

Preparing Cases Analysis Need for Practicality  Cases are incomplete  Make reasonable assumptions Need for Justification  Support your decisions Need for Realism  Be realistic Need for Specificity  What, why, when, how, where and who Need for Originality  Be original…there is no perfect answer  If it were that easy everyone could do it! Need to Contribute  teamwork

Class Discussion Read the case  Take notes SWOT Analysis Make recommendations Conduct Research Prepare PowerPoint Get ready for Cross-Examination  Peers Everyone should read all the cases!  Instructor

Steps in Preparing Identify Mission, Vision, Objectives, Strategies Develop New Vision and Mission  Most are poor Identify external opportunities and threats  CPM  EFE Identify internal strengths and weaknesses  IFE  Financial ratios Analyze  SWOT Matrix  SPACE  BCG  IE matrix  Grand Strategy Matrix  QSPM Give advantage and disadvantages of alternative strategies Recommend  Strategies and long range objectives  Show cost Specify how strategies are to be implemented and what results to expect Recommend specific annual objectives (goal) and polices Recommend procedures for evaluation Be Original – Take chances  Remember business rewards risk taking

Making the presentation Organize with PowerPoints and graphics  Give overview  Inform the audience if it is a team presentation Who does what Control your voice Manage Body language Do not read your notes or the power points-be fluid Use lots of visuals Be enthusiastic! Answer questions at the end

Tips for success Page 342 and 343 Content tips   Use S&P Industry survey Process tips  Divide the work  Cover all bases  Attempt to uncover flaws in your analysis

Case Presentation Analysis Company: Date: Presenting Team Members: Place comments after each rating.Ratings (circle the appropriate numbers). CONTENTPoorBelow Average Above Average Superior 1. Mission Statement Thoroughness, accuracy, and depth of external analysis Thoroughness, accuracy, and depth of internal analysis Identification and evaluation of alternative strategies using matrices Quality, quantity, feasibility, and relevance of recommendations Justification and support for recommendations12345 DELIVERY 1. Organization of presentation Professionalism of presentation Use of visuals and color Communication skills of team Use of time Handling of questions12345 OVERALL EVALUATION:12345 Numeric Score = 40 + (Avg * 12)