Feasibility Study IT Fee Grant Investigation of the feasibility of an on-campus, student-run, PC Hardware Repair Center

Approach Grasp general concept of business idea Grasp general concept of business idea Conduct market research and analysis Conduct market research and analysis Develop survey for consumer research Develop survey for consumer research Conduct survey within campus Conduct survey within campus

Survey Results Positive Positive Importance of convenience and location Importance of convenience and location General desire for low prices General desire for low prices Purchase Intentions: NAU services, on-campus Purchase Intentions: NAU services, on-campus Not-so-Positive Not-so-Positive Student-run Center is not popular Student-run Center is not popular Not interested in student technicians performing repairs Not interested in student technicians performing repairs Off-campus services fulfilling needs Off-campus services fulfilling needs Lack of overall demand for repair services Lack of overall demand for repair services

Input Given the survey results, do we continue with the study? Rising above negative results Rising above negative results Consumer Trade-offs Consumer Trade-offs Consumer Perception Consumer Perception Marketing Campaigns Marketing Campaigns

Next Steps Organizational Development Organizational Development Marketing Strategies Marketing Strategies Financials Financials Site Preparation Site Preparation Hiring Hiring