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Presentation transcript:

June 2nd

1. A skimming strategy will work best for a retailer when competition is abundant revenues are equal to expenses demand is less than supply the retailer has a temporary monopoly with its product line

2. Retailers that offer extended shopping hours are more likely to pursue a _______ policy. pricing above the market pricing where profits are maximized flexible pricing following the competition bundling price

3. The Value meal at Burger King is an example of _______ pricing Status Quo Odd-Even Bundle Leader One-Price

Customary Leader Specified Flexible 4. An example of a ______ pricing policy is when movie theaters give discounts to special groups, such as seniors. Customary Leader Specified Flexible

5. _____ was the number one movie over the weekend Sex and the City Some movie my girlfriend wanted me to go to, but I pretended I had to community service, just to get out of it