WDDC Concept Presentation Marketing Team Dina Poteau & Shirley Fung

Community Partners Feedback 1 Common modes of communication –Word of mouth –Written material –Broadcast (Radio, TV, newspapers)

Community Partners Feedback 2 Places for distribution –Churches, mosques –Rehab centers –Government offices –Non governmental organizations –Businesses –Sponsoring bodies

Community Partners Feedback 3 Marketing MaterialsOrder of Preference ListDAGEKCMCDisacare Flyer (contact information card that includes address, photo, staff list, basic product information) 11x Pamphlet for health related information (emphasizing the importance of having a fitted, locally designed wheelchairs) 331 Website Design hosted at MIT 463 Logo Design 226 Promotional Item (freebie pens, tshirts, paper pads) 942 Promotional Item (made with scrap material at the workshop 107x Pamphlet for detailed information on the products/services offered by the workshop 685 Poster Advertisement 810x Business Cards 557 Contact cards (postcard format) 794

Marketing Kit 1.Flyer 2.Logo 3.Health related information pamphlet 4.Basic website 5.Information pamphlet for the workshop 6.Business cards 7.Promotional items

Project Plan 1 Week of March 11- –Nail down components of the advertising kit –begin research on social marketing –wait to hear back from community partners Week of March 18 – –Begin prototyping a logo, and templates for the paper materials Week of March 25 (spring break) – –Dina will be gone to New Orleans –catch up on all this work to finish up the prototypes and designs, with KCMC workshop's content –send to Abdullah for review –propose a budget plan to get approved by Amos –ask Abdullah to evaluate various package options

Project Plan 2 Week of April 1 –more iterations of the design process –begin thinking of ways to document and help make this into a "kit" that other workshops can use Week of April 8 –more revisions, and start to make a translated version with help from Abdullah –begin website template using the new logo Week of April 15 –last revision on paper materials –more website work –send out paper materials for printing

Project Plan 3 Week of April 22 –follow up on printing and website work Week of April 29 – –room for us to move things around if shit hits the fan –wrap up for poster session!!!!!

Next Steps Logo design Flyer and pamphlet prototyping Budget for printing