A.A.B.L.P. Anytime, Anywhere Bus Location Project Institution: MMD Odense Class: International B Group number: Group 15 Members of group: Ani, Alex, Balázs, Laura, Peter Councilors: Karen Malene Andreasen, Merete Østergaard

The assignment Anytime, Anywhere Bus Location Project Odense city counsil and it public and private businesses wants to see how the new 2D barcode technology can be applied in a local concept.

The assignment Unique Innovative Practical and useful Technological opportunities Clearly exemplified Visual illustrations Anytime, Anywhere Bus Location Project

Our main idea To mix up two different technologies: 2D Barcodes and GPS technology + Anytime, Anywhere Bus Location Project

1D vs. 2D barcodes Linear barcode Single row of bars One dimensional Increasing data = increasing the width Anytime, Anywhere Bus Location Project Horizontal and vertical dimensions Two dimensional Increasing data = both dimensional

2D barcodes Two dimensional = Containing more data Simple transfer text and data onto a mobile device (i-phone, PDA, cellphone) Require camera phones Require a 2D barcode reading application Simple to use = SCAN and READ Anytime, Anywhere Bus Location Project

GPS technology Global Positioning System Provides reliable: positioning navigation and timing services anywhere and anytime on the Earth Anytime, Anywhere Bus Location Project

GPS technology GPS has become a widely used aid to navigation worldwide Map-making, land surveying Tracking applications Geocaching, waymarking Navigation systems Controling transportation Anytime, Anywhere Bus Location Project

GPS technology GPS is made up of three parts Satellites orbiting the Earth Control and monitoring stations GPS receivers owned by users Anytime, Anywhere Bus Location Project

Main Idea To make a system for the buses in Odense that will improve the service for the passengers while they are waiting for the bus to arrive. Called A.A.B.L.P. Anytime, Anywhere Bus Location Project

Main Idea To install GPS devices inside the buses GPS provides location, speed and time Real time tracking Last position = link Generate 2D barcodes – Information Barcode – Bus Barcode Anytime, Anywhere Bus Location Project

Information Barcode Your own position Navigation – Find your way Information database: – Opening hours – Office, restaurant, shop – Phone numbers, etc. Anytime, Anywhere Bus Location Project

Bus lines Anytime, Anywhere Bus Location Project Useful information

Bus Barcode Anytime, Anywhere Bus Location Project Position of the bus Estimated time Your position Timetable

Simple and useful Easy to use Scan and you will see the exact information that you need GPS devices in the buses are useful (tracking and emergency apps) Anytime, Anywhere Bus Location Project

SWOT Analysis Strengths 2D barcodes technology has a big potential because more people are willing to travel in the city and visit not just the most popular areas. This hopefully will boost the life on the streets and we can make Odense a more active city. Anytime, Anywhere Bus Location Project Opportunities With this system it will be much more easier to travel in Odense by bus and people will know exactly when the bus will arrive making the waiting time less annoying. With the help of barcodes all information about the city can be accessed just by pushing a button. Weaknesses Not everyone has a phone with this technology and internet. These phones and internet access can be expensive. It can be hard for old people. Threats The devices for the buses and the lots of barcodes may be too expensive.

Budget One GPS device model CT-58 costs USD which is approximately 1500 DKK We estimate that Odense has about 50 busses DKK, without the additional cost like installation and so on. Anytime, Anywhere Bus Location Project

Budget Pay per load advertisements Is a good place to advertise because lots of people see it many times each day Anytime, Anywhere Bus Location Project

Research Desk research To find out what barcodes are How they work What can be done with them Anytime, Anywhere Bus Location Project

Research Field research A open qualitative research because we wanted people to explain why they liked or did not like it To find out what peoples opinion on our idea was Anytime, Anywhere Bus Location Project People like the idea a lot, but there was a slight concern about the current lack of public wireless network

Our other ideas Anytime, Anywhere Bus Location Project Touring Game Scanning barcodes somewhere in the city Step-by-step game Winning cinema, museum tickets, etc.

Our other ideas Anytime, Anywhere Bus Location Project Beer bottle jokes Place barcodes on the beer bottles Scan and receive jokes on their mobile phones

Conclusion Anytime, Anywhere Bus Location Project 2D Barcodes could be useful for Odense Our mixed solution is well-designed and functional Our idea could make the city unique and will attract more people to visit and spend their time in the town. 2D barcodes make life easier and faster Let us concentrate things we like and let the hard work be done by our mobile phone device from anywhere, anytime

Thank you for your attention! Anytime, Anywhere Bus Location Project May the Barcodes be with you! GROUP 15