Introduction to Microsoft® Lync™ 4/17/2017 5:45 AM Introduction to Microsoft® Lync™ Steve Tassell Unified Communications Product Manager United Kingdom © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Business Productivity Infrastructure Best Productivity Experience Across PC, Phone, and Browser The Cloud On Your Terms Online On-premises Unified Communications Business Intelligence Enterprise Content Management Collaboration Enterprise Search Unified Business Platform The fundamental question is why would you consider Microsoft when it comes to your productivity solution? There are three things that separate Microsoft from every other competitor in this space. These three things are why we think you should bet on Microsoft for productivity. The first thing is that Microsoft is the only company focused on providing the best productivity experience across PC, phone, and browser. The PC, phone, and browser. Take any competitor in this space—some of them focus on the PC, and they have no browser and no phone story. Some of them are completely browser-based. They have no rich client, and they have no phone. Microsoft believes that your end users—and you, yourselves, as end users—really do want to use the PC, the phone, and the browser in your daily world. You want to be able to get to your e-mail, no matter what device you’re using. You want to be able to get to your Microsoft Office documents, no matter what device you’re using. Microsoft is making that possible with Microsoft Office 2010, Microsoft SharePoint® 2010, and Microsoft Exchange 2010. For example, Microsoft wants you to be able to work on your document on a PC, and when other people touch it in a browser, they won’t alter all of the things you did in the rich client. Microsoft “round trips” Office documents from the PC, to the phone, to the browser—and back. Nobody else does that. The second thing is that Microsoft gives you the cloud on your terms. The cloud on your terms. We don’t give you a technology ultimatum where you must move to the cloud to use our technology. We give it to you on your terms. What does that mean? It means that if you’re like Starbucks, you may continue to use our technology in your headquarters operation on-premises. But Starbucks has rolled out 18,000 laptops to all of their cafes in the United States. Those 18,000 laptops are running Windows® 7. They’re also using SharePoint Online and Exchange Online, and they’re integrated with the headquarters operations. This means that people can send e-mail to anyone in the company. The 18,000 new users who haven’t had our technology before are using our cloud, and those in the corporate headquarters are actually using the traditional on-premises technology. We have other customers, like Coca-Cola Enterprises, that have gone 100 percent to the cloud and aren’t using any servers when it comes to SharePoint and Exchange. So you can have the cloud on your terms. We believe this is very important, and we’re dedicated to helping you think about how to use the cloud in the most effective way. And finally, the third thing that makes us believe you should bet on Microsoft is that we have the broadest vision for what productivity actually is. Productivity is not about desktop documents. It’s not about word processing and spreadsheets. That was 20 years ago. Microsoft believes modern productivity combines the things you see at the bottom of this slide into a seamless experience. We believe modern productivity means enterprise search, great people search, finding people inside your company. It means great collaboration. It means enterprise content management. Why should you have different publishing systems for your intranet, extranet, and Internet? You want people to use the tools they’re familiar with and integrate those with your single enterprise content management system. We also believe in self-service Business Intelligence (BI). Microsoft Excel®, Microsoft SharePoint, and Microsoft SQL Server®. Making it incredibly easy for you to visualize and democratize data within your organization. And, of course, we believe modern productivity means Unified Communications. Other companies don’t take this broad of view of what productivity means.

What your Employees Experience Today Current communications and collaboration experience Slide Objective: Now talk about the ideal communications and collaboration experience. Discuss and share how people described their ideal communications and collaboration experience, from the perspectives of both IT and business (end) users. Talking Points: When asked about the ideal communications experience, users described it in various ways: Some of the themes that emerged were how people felt the need to be valued, capable, and connected in their daily work and communications. Users talked about creating connections with people, as opposed to just communicating or delivering a message. Users wanted to be connected to what is going on, even when working remotely, across the hall or across the globe. Users wanted to be connected from within what they are working on—instead of having to “application hop” just to find the information they need. These word maps were helpful for us in defining the focus of our solution. We knew this solution had to be seamless and integrated and a natural part of the work that users do, instead of an assortment of technologies acquired from different places and “duct taped” together. So, what are the barriers to having this connected experience at work? Lets discuss them. Source: Ideal Communications and Collaboration Research by Microsoft, 2009

What is driving Employees to be Overwhelmed Growth in Workforce Distribution Shifting workforce: growing trend for flexible working Work from home: equity between office and remote working Lack of Technology Integration Overwhelmed: Businesses average more than six communications devices and almost five communications applications per employee Frustrated: Collaboration inefficiencies waste up to 25% of staff time Demand for New Modalities Mobile phone = New PC: 600 million smart-phones will be used for business in 2011 Virtual meetings on the rise: Videoconferencing technology could replace 20% of business travel WW Slide Objective: Discuss the various barriers that reduce end-user productivity and efficiency due to slow communications or a disconnected experience. Tip: Validate the barriers with customers—make the challenges below about specific customer situations, rather than generic statements. Keep it short. Talking Points: Here are some of the reasons that continue to create barriers to a more connected experience: First, needs are changing. Teams are more distributed and people are on the go, working from just about anywhere. It’s difficult to connect fully when people are not physically together. According to the Forrester, Inc., 2009 Workforce Techno Graphics survey, 41 percent of IWs demonstrated a high need for mobility. 90 percent of employees work in locations other than headquarters, and 40 to 70 percent of employees work in different locations from their supervisors. The number of virtual workers (people who work in offices geographically separated from their supervisors) has increased by 800 percent since 2000 (Nemertes Research, 2005). The technologies are not integrated. This can lead to problems with multiple identities, overlapping investments, and an overall sub-optimal experience. Businesses average more than six communications devices and almost five communications applications per employee (Sage Research for Cisco, September 2005). It is costly for any organization to support a complex web of non-integrated systems. The result is often high costs for the organization and low adoption and usage by employees. Still, there has not been much innovation in the most entrenched areas, like telephony. The phone as a device has not changed a lot since it came into common use, and people have rapidly switched to other forms of communications. According to the National Center for Health Statistics, one of every six households has given up the phone line. Likewise, a Nielsen Mobile research study indicates that U.S. mobile users are sending 1.7 times more text messages than making phone calls. We know that communications needs a fresh approach that puts people in the center. We must design solutions for today’s needs, as users demand more flexibility in how and where they choose to work. Let’s see in the next slide how Microsoft can help to remove obstacles and provide a connected communications experience.

What Employees Want Ideal communications and collaborations experience Slide Objective: Now talk about the ideal communications and collaboration experience. Discuss and share how people described their ideal communications and collaboration experience, from the perspectives of both IT and business (end) users. Talking Points: When asked about the ideal communications experience, users described it in various ways: Some of the themes that emerged were how people felt the need to be valued, capable, and connected in their daily work and communications. Users talked about creating connections with people, as opposed to just communicating or delivering a message. Users wanted to be connected to what is going on, even when working remotely, across the hall or across the globe. Users wanted to be connected from within what they are working on—instead of having to “application hop” just to find the information they need. These word maps were helpful for us in defining the focus of our solution. We knew this solution had to be seamless and integrated and a natural part of the work that users do, instead of an assortment of technologies acquired from different places and “duct taped” together. Communication is more than just transmission and receipt of a message; it is also about creating a connection with someone. So, what are the barriers to having this connected experience at work? Lets discuss them.

On-Premises In the Cloud The Microsoft Communications Offering Common Communication Silos Authentication Administration Storage Compliance Unified Experience Instant Messaging (IM) Voice Mail Video Conferencing Telephony Web Conferencing E-mail and Calendaring Audio Conferencing Authentication Administration Storage User Experience Authentication Administration Storage User Experience Authentication Administration Storage User Experience Authentication Administration Storage User Experience Instant Messaging Telephony and Voice Mail Authentication Administration Storage User Experience Authentication Administration Storage User Experience Authentication Administration Storage User Experience Unified Conferencing: Audio, Video, Web E-mail and Calendaring Slide Objective: Discuss the status quo of enterprise communications, and present the Microsoft vision for Unified Communications. Note: This slide has a build and has been designed to be presented in two parts to allow for a discussion on the “today” (initial build) and the “vision” (build after you click the mouse). Initial Build—Communications Today, Talking Points: Technology has brought us a very long way in terms of how we communicate in the business world. E-mail, telephones, IM, and conference calling enable us to do things today that were unthinkable 20 years ago. But as these technologies have evolved, they have done so independently, in parallel with one another, creating communication silos. These independent silos have led to redundancies and inefficiencies for both the end user and the administrator. It has become difficult and expensive to maintain them and to ensure each is in compliance with business and government regulations. For most companies today, telephony, e-mail, IM, audio conferencing, video conferencing, Web conferencing, and voice mail all live in their own disconnected silos. Each has evolved a separate operating platform— often with proprietary third-party technology—separate authentication, separate administration, and separate storage and compliance. This comes with a huge price tag and an equally enormous headache for the end user, who has to remember separate phone numbers, account names, and passwords. Plus, these users have limited communication with each device—for example, not being able to make audio calls from their computers. Ultimately, their communication is disconnected, and their collaboration and innovation are hindered. Final Build—The Microsoft Unified Communications Vision, Talking Points: Microsoft UC reduces complexity by putting people at the center of the communications experience. Our goal is to integrate all of the ways we contact each other in a single environment—using a single identity, presence, and inbox—while providing businesses with the power to choose how they provision those services—whether on their own premises, as cloud services, or in a hybrid fashion. On-Premises In the Cloud

“In the next decade, sweeping technology innovations driven by the power of software will transform communications.” Bill Gates, October 16, 2007 Microsoft Office Communications Server 2007 Launch

Announcing Microsoft Lync 2010 INSTANT MESSAGING & PRESENCE AUDIO, VIDEO, WEB CONFERENCING ENTERPRISE VOICE & TELEPHONY

Connecting People in New Ways REDUCE COSTS through converged communications ADOPT QUICKLY through ease of use EASE DEPLOYMENT through interop & extensibility INSTANT MESSAGING & PRESENCE AUDIO, VIDEO, WEB CONFERENCING ENTERPRISE VOICE & TELEPHONY

Slide Objective: Present the four core value pillars of Microsoft Unified Communications. Describe how the platform is accessible across devices and available on-premises or in the cloud. Talking Points: Many definitions of UC exist in the market today, but we believe a few core elements need to be addressed to deliver truly unified communications: Streamlined communications for end users Increased operational efficiency for IT professionals Built-in protection for the organization A future-ready foundation built on software A UC platform based on the Microsoft Office system streamlines the ability to find and communicate with the right person, right now, anywhere, from within the familiar and easy-to-use software applications people use every day. Enrich productivity from within familiar and easy-to-use Microsoft Office applications: Empower people to connect from within applications they use every day with e-mail, voice mail, calendaring, IM, and conferencing. Use high-quality voice over Internet (VoIP) from within Microsoft Office applications for immediate communication with a single click. Share your Microsoft Outlook calendar (with free/busy information or the level of detail you choose) with internal and external business partners for fast and efficient scheduling. Streamline inbox navigation by automatically organizing message threads based on natural conversation flow— enhancing conversations and communications. Enable “anywhere access” communications for mobile and globally distributed teams or Connect People in New Ways, Anytime and Anywhere: View e-mail, voice mail (voice-to-text transcription), and documents securely, right from your mobile device, kiosk, or shared computer with a VPN-less connection. Call into your inbox and use voice commands to reply to or forward e-mails or to set, postpone, or cancel meetings. View text transcription of voice mail messages without having to play the audio file. Connect with VoIP to place or receive calls—single-click team calling, dynamic routing, and simultaneous ringing—all from your computer, desk phone, mobile phone, or computer-based phone/device. Find the right person, right now, based on presence status (for example, Away, Available, In a Meeting) set by the individual or automatically from Outlook. Efficiently manage your calls by enabling delegates and team members to take your calls when appropriate or by enabling administrators to manage multiple executives—all from a single location based on presence information. Enhance collaboration with conferencing (cost savings through travel reduction): Participate in numerous topic-based, ongoing, multi-party discussions that allow people to simultaneously engage in and out of a conversation and see conversation history. Bring together geographically distributed teams simultaneously and securely (internal employees and external partners) with real-time sharing of documents and media with integrated voice, audio, and HD video for conferences. Quickly and easily share your desktop with colleagues through ad hoc desktop sharing in a single click; show or give full desktop access for editing. Start audio/Web conferences with a single click from an active conversation, or schedule them directly from within Outlook. Increase productivity while reducing travel costs and carbon emissions. A Unified Communications platform based on the Microsoft Office system can help to increase IT control and visibility to meet ever- changing business requirements. Achieve and Maintain Compliance: Protect critical information and empower officers to execute targeted searches to prevent costly exposure, including archiving, granular multi-mailbox search, and legal hold. Eliminate Outlook Date Files (.PST) through integrated personal archiving while simplifying the classification of e-mail with centrally definable Retention Policies applied to any individual e- mail message or folders. Deliver a single content repository and policy framework to retain and audit diverse content types: call detail records for VoIP, archiving for IM text, and meeting content archival for Web conferences. Deploy a secure, certificate-encrypted SIP with centrally managed IM system, allowing for the monitoring and archival of message streams from all endpoints across managed and unmanaged networks. Safeguard Sensitive Information: Automate the application of rights management permissions to e- mails, either in Outlook or through Transport Rules, without disrupting your users’ normal workflow. Protect voice-mail messages marked as private by the caller, and help prevent playback by unauthorized persons. Simplify legal discovery by (optionally) decrypting protected e- mails at the server for purposes of clear text archival and retention. Restrict user functions, link and document exchange, and external access according to corporate policy. Guard against lost e-mail due to Transport Server upgrades or failures, through built-in redundancy capabilities designed to intelligently redirect mail flow through another available route (moved from reliable pillar). Reduce the Risk of Malware and Spam: Eliminate threats before they reach the corporate firewall with built-in security technologies, including real-time antivirus/anti- spam software and services for e-mail and IM, to protect against the latest security threats. Enable frequent and automatic updates to junk e-mail filters and antivirus signatures to ensure up-to-date protections. Set policies for filtering, examining, and archiving e-mail, voice mail, and IM. A Unified Communications platform based on the Microsoft Office system simplifies management and scalability while maximizing IT resources and budget. Simplify Management and Improve Administrator Productivity: Authorize users to service their own communication, collaboration, information, and process needs with group policy, delegated administration, and role-based access control. Reduce inbox clutter, extra steps, and help-desk calls with MailTips, which informs your users, before they click send, about message details that could lead to unnecessary or undeliverable e-mails. Define configuration settings centrally for new clients (that is, PC/IM, Web, mobile phone IM, and H/W clients) that are automatically applied upon first signing in without user intervention. Improve administrator productivity with a flexible administrator console and centralized management capabilities, including single number reach and IT templates to set up automatic call routing applications. Provide Professional-Grade Reliability, Availability, and Scalability: Rely on a financially backed 99.9-percent SLA with geo- redundant data centers and disaster recovery backup for all Online Services. Automate mailbox database replication and failover with as few as two servers or across geographically dispersed data centers. Maximize your return on investment (ROI) for hardware while enabling large, low-cost mailboxes for the entire organization or for individuals through native 64-bit support. Remove the need to deploy complex and costly clustering and third-party data replication products for full-scale redundancy. Limit user disruption during mailbox moves between e-mail servers, allowing you to perform migration and maintenance activities on your schedule, even during business hours. Maximize IT and Telephony Resources and Budget with the Choice of Hosted Services plus On-Premises Solutions: Deploy the optimal mix of on-premises, Microsoft hosted services, or online services based on business, user, and corporate compliance needs. Integrate Unified Messaging systems to allocate site and server consolidation, reducing the total number of servers required to provide voice mail service. Replace long distance and audio conferencing call charges with VoIP, and save the cost of office move for phones. Reduce costs by plugging current on-premises communication solution directly into SIP trunks from an IP-PBX or the telephone company without additional hardware. Reduce IT resource requirements with light or no-touch deployment, patching, and upgrades. Provision and support for devices from multiple vendors give choice and flexibility in price requirements. Select the storage solution that offers you the best ROI, with storage hardware options from traditional Storage Area Networks (SAN) to low-cost, desktop-class direct-attached storage. A unified communications platform based on the Microsoft Office system helps to extend investments and adapt to changing business needs. Exchange and Lync Server embrace interoperability, across multiple workloads, so organizations can smoothly deploy and migrate their customers over time Lync Server supports federation between Lync Server customers and with public IM networks such as Windows Live, AOL, Yahoo, and Google Talk – this allows customers to connect to thousands of other Lync Server customers in a secure way and to reach over 500M public IM users. Lync Server also works with your existing PBX either through Direct SIP or qualified gateways. Conferencing interoperability is available so customers can integrate with their existing room based and high end video conferencing solutions – connecting the specific use rooms with every user in your organization with a video camera, which is becoming the default configuration for laptops in the consumer space today and is making its way into the enterprise. And many service providers are providing SIP trunking and other services that help organizations save costs. There are currently 10 qualified SIP Trunking vendors including Verizon, Swisscom and Sprint. Microsoft embraces interoperability – As a founding member and active participant of the Unified Communications Interoperability Forum (UCIF), Microsoft is committed to enabling interoperability of UC hardware and software across enterprises, service providers, and consumer clouds.

Lync Connects People in New Ways, Anytime and Anywhere Connect in real time across devices from a familiar interface Access messages through your PC, mobile device, or the Web PC Mobile Web Slide Objective: Show the familiar user experience for both Lync and Outlook from a rich client on a PC, on a mobile device, or over the Web. Note: Slide builds to first show Lync, then Outlook. Talking Points: Lync: View contact availability and use IM with internal and external contacts from your PC or mobile device, or over the Web. Outlook: View e-mail and voice mail messages from a single inbox from your PC or mobile device, or over the Web. With Microsoft Exchange 2010, Voice Mail Preview (see Mobile screenshot) allows users to see a text preview of voice messages before they listen to them.

Redesigned Client – Lync 2010 Provide best-in-class end user experience and drive adoption Key Features Contact Cards Unified Contact Store Activity Feeds Fast Search Skill Search Frequent Contacts Conversation View Social Connector

Unified Conferencing Key Features Enhanced audio, video and web conferencing experience for simple collaboration Key Features Single client Join reliability PSTN conferencing features Rich conferencing experience Panoramic HD video Desktop & Application sharing Reach client Infrastructure consolidation Video interop with Polycom, Radvision and Tandberg Slide Objective: Introduce new conferencing features Notes: Single Client No more trying to determine which client do I need to use to schedule this meeting Join Reliability Very simple one-click join experience New meeting admission policy and controls. Users who organize meetings can change authorization types after sending the invitation, if they discover the original settings were incorrect. They can even change these authorization types during the meeting. Meeting Types - Meeting types enable users to quickly specify who can get into meetings that they organize, based on permission templates they create. Lobby – Dial-in users who fail to authenticate when requested to authenticate no longer need to disconnect and retry. These users are transferred to the lobby, where they wait until a leader accepts or rejects them, or they time out and are disconnected Simpler URL (https://meet.contoso.com/bill/VT9IKTHG) Dial-in Conferencing enhancements Assigned conference with persistent dial-in information Recorded name for anonymous callers – Users who are not authenticated are prompted to record their name. The recorded name identifies unauthenticated users in the conference. DTMF commands – Once admitted to a conference, dial-in users can exercise dual-tone multi-frequency (DTMF) commands by using the phone keypad. Dial-in leaders can exercise DTMF commands to mute everyone, lock or unlock the conference, and turn entry and exit announcements on or off. All dial-in participants can exercise DTMF commands to hear Help, play a private roll call, and mute self. Rich in-conference experience In conference authorization controls – can change conference authorization during the meeting Immersive data collaboration experience with multiple content shared Desktop and program sharing In previous versions of Communications Server, users could choose to share their entire desktop with other users during a conference. In Microsoft Communications Server 2010, users may also choose to share only a single application with the other users. Rich vs. Reach Native Communicator client for both ad hoc and scheduled conferences Silverlight based web reach client AOC client for a greater feature parity with just a browser Infrastructure Communicator Web Access (aka Reach Server) part of Front End Server Consolidated IM and Web Conferencing Archiving New management infrastructure with PowerShell and web based UI

Enterprise Voice – Client Improvements The power of digital communication at your workplace Key Features Separate phone environment Voicemail access Private line Call delegation Call routing Call quality notification Call park Device transfer

Enterprise Voice – Server Improvements The power of digital communication at your workplace. Key Features Survivable branch appliance Data center resiliency Call admission control Announcement service Media bypass E-911 for North America Response group improvements

Devices Partner Ecosystem Provide customers a wide range of price points and end point form factors that meet their communication needs anywhere, whether at home, in the office or on the road. Larger device partner ecosystem Optimized for Lync 2010 Wide range of devices for multiple needs Expanded IP Phone portfolio Key voice RFP features support Microsoft recommends that Microsoft Office Communicator users use qualified communications devices, including phones, headsets, webcams and other devices that display the Optimized for Microsoft Office Communicator wordmark. This wordmark indicates that a communications device will provide a high quality user experience, with ”just works” installation, rich audio and video, and a lower total cost of ownership. Note All current USB peripherals that are optimized for Microsoft Office Communicator, such as headsets, will be compatible with Communications Server "14" software. Phones and devices that do not display the wordmark have not been tested and qualified by Microsoft.

Lync Server 2010 delivers on Critical Voice Features 4/17/2017 5:45 AM Lync Server 2010 delivers on Critical Voice Features Microsoft Lync Server 2010 Integrated conferencing experience More options for devices (including lower cost) Enhanced 9-1-1 for NA Call park and malicious call trace Survivable branch appliances Additional data center survivability options Call admission control Telephony and Voice Mail Unified Conferencing: Audio, Video, Web Microsoft Office Communications Server 2007 “Anywhere access” IM and rich presence Desktop integration Voice features for mobile workers Unified messaging with Microsoft Exchange 2007 Audio and video conferencing Web conferencing (Microsoft Live Meeting client) Microsoft Office Communications Server 2007 R2 Desktop sharing Dial-in audio conferencing Higher resolution video Single number reach Attendant console Response groups SIP trunking Instant Messaging Slide Objective: Discuss the critical voice features in Lync Server 2010 and the converged experience for voice functionality. Talking Points: Previous releases (Office Communications Server 2007) have been adopted quickly and have shown the power of bringing communication experiences together. However, until now, the Microsoft solution primarily worked along side an organization’s existing infrastructure. Lync Server 2010 delivers on key communications features to provide a rich conferencing solution that is also a stand-alone voice offering. There are several ways to save money with Lync Server 2010, including: Travel: Because it’s easier for people to connect virtually, travel can be reduced. Microsoft has reduced tens of millions of dollars in travel budgets over the last year. Reservation-less audio conferencing: Microsoft does over 45 million minutes a month of reservation-less audio conferencing on its communications server infrastructure, saving more than $1 million per month. Rationalizing telephony investments: With the delivery of Microsoft Lync, organizations can rationalize their investments in a PBX infrastructure. Lync Server 2010 delivers: Single client experience for audio, video, and Web conferencing Enhanced 911 functionality Survivable branch appliances to maximize user productivity in branch offices More cost-effective options on devices: IP phones and common area phones from Aastra and Polycom Call admission control for better bandwidth management More features, such as call park and malicious call trace Additional options for data center survivability, including branch office survivability through partner appliances such as Audiocodecs, Dialogic, Ferrari, HP, and NET With these investments, Lync Server 2010 provides a complete offering in voice for customers looking to replace their PBX. MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Reducing Infrastructure Costs A newly streamlined management infrastructure » New Deployment Model Simplified topologies Reduced server roles Virtualization support for all server roles » Enhanced Planning & Deployment Centralized configuration with Central Management Store Visual infrastructure planning with Planning Tool Pre-publish topology validation with Topology Builder » Streamlined Administration & Management Easy-to-use, Web-based, scenario-driven GUI Automate repetitive tasks with PowerShell Enhanced security with Role-Based Access Control Improved monitoring on services, components, and voice quality Slide Objective: Introduce the investments to the Lync management infrastructure. Communications Server Deployment Model New System Model – Though we have always implicitly deployed Lync in Sites and Pool, it is now explicitly defined as the deployment model Uses new Topology Builder to model your infrastructure Global, Site and Per User Model for Policy application Server Roles Front End, Back End, Edge (for remote access), AV Conf (for over 10000 users), Exchange UM, SCOM Optional – Mediation Server, Archiving, Monitoring, Director and Group Chat Virtualization All roles can be virtualized Supporting infrastructure (SQL, Exchange, etc. are virtualized as per their guidelines and supportability stances) Hyper-V Windows 2008 not supported, primarily due to the improvements in the R2 product around media in the virtualized environment. Virtualization is supported on all platforms that have gone through the SVVP – see http://support.microsoft.com/kb/957006 for details on the program and third parties that have been certified Central Management Store The CMS provides a robust, schematized storage of the data needed to define, set up, maintain, administer, describe, and operate a Lync Server deployment. It also validates the data to ensure configuration consistency. All changes to this configuration data happen at the central store, eliminating “out-of-sync” problems. Read-only copies of the data are replicated to all servers in the topology, including Edge Servers. To administer and manage servers and services, you use Lync Server Management Shell or the Lync Server Control Panel, which then makes the settings in the Central Management Store. Configuration changes are replicated to all the servers in your deployment by the Central Management Server, which runs on one Front End pool or one Standard Edition Server in your deployment. Planning Tool/Topology Builder Planning Tool allows you to build out your infrastructure visually Creating Sites/Pools/Edge/Conferencing information Topology Builder can take your planning tool output and build out your topology. Topology Builder is where all configuration changes are made. This is then used by setups to configure your servers PowerShell No more WMI for Automation Everything is driven through PowerShell Control Panel New Web based Admin Tool uses PowerShell as engine, replaces the old MMC Role Based Access Control New administration model for assigning WHO can do WHAT tasks and WHERE Monitoring Improvements Updated SCOM Packs to present more relevant alerts and actionable items. Also updated synthetic transaction to allow for complete service monitoring

Cross Platform Support for Lync 2010 Options for those who use Macs, mobile phones, browsers, and other devices » Connect with Mac users “Lync for Mac” » Communicate through mobile phones Lync Mobile, Nokia, other platforms TBA » Reach through the browser Lync Web App » Experience Lync through numerous devices Polycom, Plantronics, Jabra, Aastra and more… Slide Objective: Give an overview of how Lync Server is not only available on the desktop, but also across a number platforms and devices. Talking Points: Mac – A client on the Mac is available and has limited compatibility with Lync Server users Communicator for Mac 2011: RTM Oct 2010 “Lync for Mac”: TBD Mobility – Lync Phone Edition, other platforms TBA Get mobile-enabled rich presence and IM Join conferences in a single click Present a single identity Communicate more securely Devices: Lync Server is compatible with numerous devices including… Desk phone Headsets Speakerphones Handsets Room audio conferencing devices Room video conferencing devices Webcams PCs Browser BPOS: IM/P and Conferencing capabilities are available in BPOS. Lync Online: Users who do not have the Communicator Client will still be able to join online meetings through the browser.

Interoperable and Extensible Platform » Integrate and Enhance Existing Investments Lync 2010 works with other Microsoft Applications and third-party vendor technologies » Offer Choice in Voice Take advantage of interoperability to replace, enhance, or add voice options » Extend Communications to Business Processes Integrate presence with line of business applications Slide Objective: Describe how Microsoft Unified Communications allows customers to integrate with existing investments and extend their communications platform to transform business processes. Talking Points: A unified communications platform based on the Microsoft Office system helps to extend investments and adapt to changing business needs. Exchange and Lync embrace interoperability, across multiple workloads, so organizations can smoothly deploy and migrate their customers over time Communications Server supports federation between Lync customers and with public IM networks such as Windows Live, AOL, Yahoo & Google Talk – this allows customers to connect to thousands of other Lync customers in a secure way and to reach over 500M public IM users Lync Server also works with your existing PBX either through Direct SIP or qualified gateways Conferencing interoperability is available so customers can integrate with their existing room based and high end video conferencing solutions – connecting the specific use rooms with every user in your organization with a video camera, which is becoming the default configuration for laptops in the consumer space today and is making its way into the enterprise. And many service providers are providing SIP Trunking and other services that help organizations save costs. There are currently 10 qualified SIP Trunking vendors including Verizon, Swisscom, and Sprint. Microsoft embraces interoperability – As a founding member and active participant of the Unified Communications Interoperability Forum (UCIF), Microsoft is committed to enabling interoperability of UC hardware and software across enterprises, service providers, and consumer clouds. See Appendix for more information on the following: Integrate and Enhance Existing Investments Offer Choice in Voice Extend Communications to Business Processes Experience Lync across platforms and devices

Designed for On-premise and the Cloud » Deliver Lync based on your business priorities Predictable costs, fast deployment, and up-to-date software Hybrid deployment: Lync Server on-premises (w/ PBX replace) & Exchange and SharePoint Online Instant Messaging Conferencing (A/V/Web) Voice PBX Replace √ Lync Online (Cloud) √ Post Launch N/A Slide Objective: Discuss how the Microsoft Cloud solution to Unified Communications can help organizations maximize their IT resources, where it makes sense to do so. Talking Points: Microsoft Unified Communications is available on-premises, in the cloud, or as a hybrid model. Exchange Server messaging, Office Lync Server real-time communications, and SharePoint collaboration capabilities are available on-premises or as a hosted service. Microsoft has the goal of delivering feature parity across on-premises and cloud services to provide: Consistent user experience across delivery options Common architecture and data model across deployments Flexibility in deployment to meet each customer’s complex needs Adaptability in deployment to enable changes at any time Online vs On-premises offerings PBX Replace only available on-premises; ‘Voice’ coming to BPOS starting in FY12 Lync Server 2010 works seamlessly with Exchange Online (W14) for voice mail in the cloud A user can be only be ‘homed’ on-premises or online (can’t split workloads) Splitting groups of users between Lync Server 2010 and Lync Online available in FY12 Instant Messaging Rich Presence Activity Feeds GAL/skill search in SharePoint PC to PC audio/video calls Click-to-communicate in Office Federation with Windows Live Messenger Federation with Lync Server/Lync Online Conferencing Multiparty (3+) PC Audio/Video Ad hoc collaboration Desktop Sharing Application Sharing Online meetings Rich and web clients PSTN audio conferencing in Lync Server (on-premises only) Voice Call phones and Mobiles (PC to PSTN) Forward, transfer Simultaneous ring another number Single number across mobile, desk phone, PC Exchange Voice Mail Integration Requires Telco partner to connect you to the public phone network (Phone numbers, PSTN termination) PBX Replace Automatic E911 Call Admission Control Branch office appliance Existing telephony integration Fax and analog devices Call Park, Hunt Groups Lync Server (On-premises) √ √ √ √

Industry Momentum “OCS…is certainly going to shake up the market.” MGX FY11 4/17/2017 Industry Momentum “OCS…is certainly going to shake up the market.” 36% companies surveyed are already using OCS as UC client, more than IBM, Cisco and Public IM clients. “If you didn’t think Microsoft was serious about voice communications before, you better believe it now.” “Magic Quadrant for Unified Communications,” by Bern Elliot and Steve Blood, July 28, 2010. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Customer Adoption

What’s Driving Adoption? User Experience & Integration Platform & Extensibility "We believe that work is an activity not a place, Lync enables our people to work wherever they are“ Darren Stone, IT Manager West Yorks Fire & Rescue “Lync has enabled us to move from planning to full deployment in a record six weeks. We’ve also been able to fully remove  our PBXs while delivering an end to end secure UC environment.” Vicente Fraser, CIO, London School of Business & Finance “We looked at the alternatives, such as Cisco, and chose Microsoft because it was half the cost and delivered twice the functionality. With Lync 2010 we are looking forward to delivering a leading edge communications service to our users.” Darren Lloyd, IS Manager, Newport City Homes Unified Infrastructure & Cost Savings

Internal Usage Driving Cost Savings and Learning Business Value Usage (June 2010) Instant Messaging 137k unique users - 97M messages per month $1.2M per month from audio conferencing service $2M per year in telephony support costs Facilitates $90M per year reduction in travel Online Meetings and Ad hoc collaboration 135k monthly scheduled meetings 299k ad hoc desktop sharing sessions per month Reservation-less Audio Conferencing 136k monthly audio conferences 58M minutes of audio conferencing per month Learning User education drives the experience Cultural change required to maximize the return Network planning essential to success Optimized devices improve user satisfaction Enterprise Voice 77k people rely on OCS for all communications 59 sites, 6.6M calls and 44M minutes /month Improved Productivity and Greater Flexibility for the Global Workforce Glossary of Terms Ad hoc collaboration: Unscheduled meetings that typically involve sharing some type of data (desktop sharing, application sharing, white boarding, etc.) Reservation-less Audio Conferencing: An audio conference (3+ people) that does not require operator assistance. Typically activated by a toll-free number and PIN code. Expand on these points: User education drives the experience Cultural change required to maximize the return Ad hoc collaboration Planning Meetings Customer Meetings Global Development Teams

Before Deploying OCS

After Deploying OCS

Beyond Lync 2010 Creating the most desirable productivity experience Immersive Meetings Connect with Anyone Simplified Infrastructure A pervasive, connected meeting experience Naturally blend presenting and management modes Enhance media across rooms, desks, and phones Capture content with immediate playback options Experience that naturally extends productivity tools Greater Presence info that protects user focus Increase A\V federation outside your org Expand support across mobile devices Easy administration and reduced costs Deploy on your terms: Cloud or On-premise Align management experience across MS stack Reduce costs through common infrastructure A pervasive, connected meeting experience for individuals Streamlined pre-meeting setup: Scheduling, resources, workspace Simple and fast Start and Join experiences for all types of users Remote attendee capabilities that attend or lead Meeting room experience Video integration into meetings and across rooms A communications experience that naturally extends productivity tools Richer availability information with presence for better communication decisions Ability to “snap back” and refocus after unscheduled communications conclude Location as an actionable element of rich presence More natural sharing experiences for 1:1, 1:Many, and Many:Many scenarios Consistency across PC, Phone, and browser communications experiences Easy administration and reduced costs Aligned server / service administration experience Additional virtualization investments Enhanced compliance and monitoring capabilities Improved System Center Management Packs Interoperability with legacy infrastructure