Microsoft in Communications Tim Fant Partner Development Manager Communications Sector Microsoft Corporation VS009

Microsoft Organization Robbie Bach President Microsoft Entertainment and Devices Division Mission : Focus the company’s efforts in entertainment and related devices and services Kevin Johnson Co-president Jim Allchin Co-president Microsoft Platform Products and Services Division Mission : Develop the software platform and software services delivered over the internet Microsoft Business Division Mission: Develop software and services for the workplace Jeff Raikes President Windows Client Windows Server SQL Server BizTalk Server Visual Studio MSDN Windows Live Hotmail Games Windows Embedded Connected Services Framework Office Publisher Visio Project Live Communications Server Office Live Meeting Microsoft TV Windows Mobile Xbox

Communications Sector Maria Martinez Business Management Alistair Wildman Finance Zac Lysen Human Resources Wendy Riley Leadership Team The Communications Sector North America Harry Patz EMEA/LATAM Rene-Philippe Mantrand APJ Michiel Verhoeven CS Industry Management and Marketing Michael O’Hara Products and Solutions Development Dave Sliter Hosting Service Providers Pascal Martin Microsoft’s Communications Sector delivers integrated, adaptable, comprehensive solutions built on innovative software that help service providers develop and deploy revenue generating services

The New Services Network

Microsoft Communications Sector Vision Convergence will come to life through the creation of Software-powered Service Networks that integrate… (IP transport means no longer paid on distance) Telephone lines Fiber-optic cable (Developers driving key solutions) Hosted collaboration IPTV (All about relationships and partners) Movies Ring tones

Microsoft Communication Sector Commitments Help customers and partners thrive and win in the software-powered service network by… Providing the most efficient platform to extend and differentiate new services … Providing Microsoft services and applications … Simplifying relationships …

Software-Powered Service Networks “Helping you innovate across the communications value chain” SwitchedBroadcast VideoVoice Data IP

The Software-Powered Service Network Ecosystem Opportunity A services ecosystem that Goes beyond voice and data Generates incremental revenue Reduces operational expenses Drives broad content and developer adoption Delivers significant value to subscribers/customers

Software-Powered Service Network Transport Layer Softswitch Network Management (OSS) Application Services Management (OSS) Notifications Call Control Location Messaging Service Network Control Layer Session Management Orchestration Identity Management Resource Management Profile Management Service Catalog Order HandlingAuthorizationPayment BillingSupport Control Layer SS7etc.IMS

Communications Sector Strategy and Solutions IP Multimedia Subsystem (IMS) Connected Services Framework Network Control Service Control IP Network Service Network IP Multimedia Subsystem (IMS) BSS OSS IT Infrastructure TV Messaging VoiceIM Web Conferencing GamingSearch Partnerships Customer Care Framework

Instant TV

Instant Appointment

70,000 ISVs Microsoft Services 360,000 Affiliate Partners 34,000 6,500,000 Developers Partnership: The New Service Ecosystem

1. A server product: to manage common functions of service control and aggregation 2. Product adapters: Service-enabling MS applications 3. Standard Business Events: Service-enabling OSS/BSS and the network 4. SDK and Developer Edition on MSDN: Service-enabling 3 rd party applications 5. Deployment guide, MOM pack, admin tools Connected Services Framework A software server product for creating and managing web services across networks and devices New services to existing infrastructure Services across different networks and devices Silo services into composite services CSF Connects… CSF Consists of…

Communications Sector Momentum Service delivery platform for Alice broadband service Hosted messaging services for SMBs Hosted messaging services for SMBs Wireless wallpapers and ringtone downloads Strategic alliance to deliver a roadmap of business services Strategic alliance to deliver consumer broadband services Instant Messaging & Presence Service for wireless consumers

British Telecom

What Is Hosted Messaging and Collaboration? Hosted solution for Microsoft’s Enterprise applications: Exchange Server 2003 SP2 Windows SharePoint Services Live Communications Server 2005 Pre-Engineered to provide Service Providers with Tools and Scripts Sample Code and Best Practices Provisioning Services

What Are The Solution Components? What Microsoft products are included in the HMC Solution? Multi-Tenancy SPLALicensing Scale Testing Reporting CustomerProvisioning DeploymentAutomation What makes it a ‘hosted’ solution? What do partners add to the solution?

What End Experience Does HMC Provide? Messaging Document Collaboration Real Time Communication Richest Experience Basic Experience ExperienceClient Server POP3 or IMAP Client

Microsoft Customer Care Framework CCF enables a real time connection between the customer care channels Flexible and modular solution displaying a unified 360° view of customer information Integrates with existing infrastructure - No rip and replace required Solutions based on CCF are very competitive on price (Windows TCO) and speed to market (.NET) Flexible solution with ease of use and rich unified customer experience Software product that enables operators to deploy SOA-enabled customer care solutions rapidly, flexibly and cost-effectively Innovation across service channels

Building the Ecosystem Building the ecosystem to deliver complete solutions To build – ISVs To integrate – SIs To sell – NEPs 100% of our solutions involve Partners Building the ecosystem to deliver complete solutions To build – ISVs To integrate – SIs To sell – NEPs 100% of our solutions involve Partners Progress in last 12 months: Partner & Solutions Center 25 Partners 150 Executive Briefings 110 Architecture Design Sessions 60 Proof of Concepts 140 members trained Progress in last 12 months: Partner & Solutions Center 25 Partners 150 Executive Briefings 110 Architecture Design Sessions 60 Proof of Concepts 140 members trained Plan for next 12 months: Scale 100+ Partners, Briefings and ADS Plan for next 12 months: Scale 100+ Partners, Briefings and ADS

Service Delivery Models IP Multimedia Subsystem (IMS) Connected Services Framework Network Control Service Control IP Network Service Network IP Multimedia Subsystem (IMS) BSS OSS IT Infrastructure MSTV Hosted Messaging & Collaboration Search Live Meeting Windows Live XBOX Live Spaces Service Enablement GTM Partner Enhanced VoIP

Conclusion Microsoft is totally committed to being a strategic partner for our service provider customers Both for platforms, solutions and services We have put our focus on compelling connected services and the infrastructure to support them Delivering solutions for the triple play and beyond We believe we have the credentials to succeed Communications industry expertise Secure, reliable, standards-based solutions Supported by our leading partner and developer ecosystem

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