Readership Survey 2008 Johnson Survey Research Ltd.

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Presentation transcript:

Readership Survey 2008 Johnson Survey Research Ltd.

Gleaner Is the Preferred Source for Advertising Information SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Gleaner and Star Rule Readership Monday to Saturday! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Sunday’s Readership Is 234% Greater Than Nearest Contender SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Readers Prefer The Gleaner to Television and Radio Too! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

The Gleaner Is More in Touch With Its Readers! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Credibility Is Key! We Have It! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Your Primary Source for News ! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Leading the Perception Polls Too!! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

We Have the Next Generation Covered! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

401,000 readers Youthlink Readers who read the last issue 178,000 Children’s Own readership is 976,000 Newspapers For The Youth SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

More ABC1s Read the Gleaner! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

With Gleaner and Star We Have All Segments Covered! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Sunday Is a Clear Winner! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Need We Say More? SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Cutting-edge Reporting. Recognised Local And Regional Excellence Bringing together the people involved at the heart of the issues: Youth Issues and Politics Security and Public Safety The Economy and Public Policy Abortion Health and Wellness Education Issues The Church and Development

Our Team Serious About Your Business Advertising Connecting you to your customer Nine (9) consecutive AAAJ MEDIA OF THE YEAR Awards BEST IN PRINT AAAJ’s Media Award

We Have Sections Catering to Every Need

Star Poll Results- Other Interesting Facts 39% greater readership than Observer 326% greater readership than “the new paper” (Marketing 101) Best weekday 78% greater than Observer Worst weekday 49% greater than Observer Tell Me Pastor rules! 21% Increase in readership since 07 Portmore loves its Star on Saturdays! Star is 2nd to Gleaner as the paper that people associate more with their own lifestyle. Star has more readers on weekdays than the Gleaner and Observer combined. SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Gleaner and Other Products – Other Interesting Facts The Gleaner has 58% more readers than the Observer The Sunday Gleaner has 234% more readers than Sunday Observer –70% of Sunday Observer readers also read The Sunday Gleaner. –63% of ABC1s readers reader last Sunday's Gleaner compared to 21% for the Sunday Observer Best daily has 25% greater readership than Observer Worst daily has 27% greater readership than Observer #1 reason for preferring the Observer over the Gleaner is lack of availability. Coming to a corner near you Jamaica! Weekday Observer readers rank “Page 2” 25th (or 2nd to last) in preference. 78% of weekday Gleaner readers like the new Saturday format. 401K usually read Youthlink! 178K read last copy. Tuesday Observer has 183K readers 976K usually read Children’s Own. 708K read last copy. Best readership in Jamaica! For 173K persons this is their only exposure to print. SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.