WDDC Marketing Shirley Fung - Dina Poteau March 2007 MIT

Functional Requirements increase awareness within the local community (in the developing country/around the workshop) increase awareness in the global community reach out to potential funding sources (non- profit, for-profit, government, individuals) increase awareness in the MIT community (or Boston) to encourage innovation

Design ParametersProsConsContactsRisk Counter- measures increase awareness within the local community (in the developing country/around the workshop) hosting an event for the community area needs work;hard to do remotely; Potential fellowship project that could follow other DPs in this area, since this would require us to travel during the semester provide education and informational materials (i.e. pamphlets, brochures available at rehab centers) educating the user; ability to get the word out; may require more research; distribution may not be easy; cost of printing; language/translatio n required; community partners, Amos W. our pamplets end up sitting on someone's desk and never get distributed work closely with the community partners to get feedback, and ask for involvment advertisement campaign (posters, free tshirts, ad space on our own class designs) a free tshirt travels!don't know how effective this would be; cost of materials; community partners, Amos W. not knowing the culture, and end up being counterproductive work closely with the community partners to get feedback, and ask for involvment

Design ParametersProsConsContactsRisk Counter- measures increase awareness in the global community website and video, massive promotion to get the word out on the web web is a great way to disseminate information (time and money) cost of maintaining a server or just the website; We can't expect someone to help take care of the website for us when we are done with the class (i.e. Shuttletrack). There are also on going costs associated with a website (domain name services, web hosting, having a webmaster). getting media/press (newspaper, magazines, TV) coverage getting an article on the Tech is easy; much harder to get wider coverage (TV may be impossible); MIT news office, The Tech, Edgerton Center, Public Service Center not able to get someone to host our article establish an early relationship with all of our references

Design ParametersProsConsContactsRisk Counter- measures reach out to potential funding sources (non-profit, for-profit, gov't, individuals) website (even with functionality for small donations, like $1, $5, $10, tax deductable?) monetary support for the workshops is affective requires a website, that may need significant web development; cost of maintenance; requires further research on how this can be implemented same reasoning as the website item, there are definitely more details that needs to be worked out, it might be too big for us. initiate contacts with organizations and meet with them potentially get a large amount of money; requires us to build the connections; where can we find these sources? Since we don't have any established contacts, it would be very hard for us to guarantee any amount of success this semester.

Design ParametersProsConsContactsRisk Counter- measures increase awareness in the MIT community (or Boston) to encourage innovation on-campus event (booth, showcase, exhibition) integrates well with our class; would be relatively easy, and good for the scope of semester research/event planning; our showcase at the MOS is good enough already? Edgerton Center, Public Service Center end of term is a busy time; what if the groups don't want to do it start early, talk to other students in class to see what others think newspaper (MIT or local) --similar to a previous item see previous item Boston-wide area event among other colleges potential to get the word out to a large community requires a lot of resources; event might be too big; requires more than what 2 people can do Too large of a project for us to handle, costly, and requires too much resources! invite a famous guest speaker for an event potential to get the word out to a large community; ability to get a credible figure behind the cause cost money to invite a speaker; is a semester enough time? Too large of a project for us to handle, costly, and requires too much resources! create a competition among MIT students, or with various colleges ability to get other smart students involved requires resources like funding; we don't have established connections; scope is beyond a semester-long project Too large of a project for us to handle, costly, and requires too much resources! Running a competition will require more than just 2 students to do…