Chapter Fourteen: Researching and Developing Support for Public Speeches

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 2

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 3 Conducting Research Library and Online Research   The Internet

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 4 Conducting Research Library and Online Research   The Internet

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 5 Conducting Research Library and Online Research   The Internet   Indexes of...   Academic Journals   Government Documents   Background Information on Experts

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 6 Conducting Research Library and Online Research   The Internet   Indexes   Databases and Search Engines

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 7 Conducting Research Library and Online Research   The Internet   Indexes   Databases and Search Engines   Print Reference Works   Reader’s Guide to Periodical Literature   Newsweek   Ebony   Working Woman   American Demographics

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 8 Conducting Research Library and Online Research   The Internet   Indexes   Databases and Search Engines   Print Reference Works   Personal Knowledge

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 9 Conducting Research Library and Online Research   The Internet   Indexes   Databases and Search Engines   Print Reference Works   Personal Knowledge   Interviews

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 10 Conducting Research Library and Online Research   Surveys

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 11 Using Evidence to Support Ideas Material Used to Support Claims   Statistics   Limit Number of Statistics   Round Off Numbers   Select Timely Statistics

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 12 Using Evidence to Support Ideas   Material Used to Support Claims   Statistics   Examples   Undetailed Examples   Detailed Examples   Hypothetical Examples   Stories

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 13 Using Evidence to Support Ideas   Material Used to Support Claims   Statistics   Examples   Comparisons   Quotations

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 14 Using Evidence to Support Ideas   Material Used to Support Claims   Visual Aids   Charts   Graphs   Photographs   Transparencies   Computer Graphics   Physical Objects Microsoft Image

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 15 Guidelines for Visual Aids   Large and Clear Enough   Simple and Uncluttered   Visual Text No more than Six Lines   Phrases, Not Sentences   Simple Typeface   Color and Variation for Emphasis Effective Visual Aids Effective Visual Aids

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 16 Guidelines for Visual Aids   Mechanical Guidelines   Reveal Only When Needed   Maintain Eye Contact with Audience

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 17 Testing Evidence Five Criteria   Sufficiency - Is there enough?   Accuracy - Evidence Accurately Presented?   Relevance - Evidence Relates Directly to Claim?   Timeliness - Evidence is Current?   Impartiality - Evidence Free of Bias?

Ch14: Researching and Developing Support for Public Speeches Copyright © 2006 Wadsworth 18