Kotler / Armstrong, Chapter 20 According to social critics of marketing, prices are higher than they should be because _____. 1.distribution costs too much 2.promotion costs too much 3.markups are too high 4.all of the above

Kotler / Armstrong, Chapter 20 According to social critics of marketing, prices are higher than they should be because _____. 1.distribution costs too much 2.promotion costs too much 3.markups are too high 4.all of the above

Kotler / Armstrong, Chapter 20 Which of the following is not a criticism of marketers? 1.They use deceptive practices. 2.They cause prices to be high. 3.They’re making efforts to be more socially responsible. 4.They use high-pressure selling techniques.

Kotler / Armstrong, Chapter 20 Which of the following is not a criticism of marketers? 1.They use deceptive practices. 2.They cause prices to be high. 3.They’re making efforts to be more socially responsible. 4.They use high-pressure selling techniques.

Kotler / Armstrong, Chapter 20 Deceptive practices fall into three groups: _____, _____, and _____. 1.product; pricing; people 2.pricing; promotion; packaging 3.promotion; packaging; place (distribution) 4.positioning; packaging; promotion

Kotler / Armstrong, Chapter 20 Deceptive practices fall into three groups: _____, _____, and _____. 1.product; pricing; people 2.pricing; promotion; packaging 3.promotion; packaging; place (distribution) 4.positioning; packaging; promotion

Kotler / Armstrong, Chapter 20 Marketers argue that companies avoid using deceptive practices in the long run because such practices _________. 1.harm relationships with customers 2.cost too much due to litigation 3.could lead to sanctions by the FTC 4.lead to higher profits

Kotler / Armstrong, Chapter 20 Marketers argue that companies avoid using deceptive practices in the long run because such practices _________. 1.harm relationships with customers 2.cost too much due to litigation 3.could lead to sanctions by the FTC 4.lead to higher profits

Kotler / Armstrong, Chapter 20 “Puffery” is defined as innocent exaggeration for effect. 1.true 2.false

Kotler / Armstrong, Chapter 20 “Puffery” is defined as innocent exaggeration for effect. 1.true 2.false

Kotler / Armstrong, Chapter 20 Which of the following is a complaint about marketed products? 1.Products are well made. 2.Products are always safe. 3.Services are performed as expected. 4.Products do not deliver the benefits promised.

Kotler / Armstrong, Chapter 20 Which of the following is a complaint about marketed products? 1.Products are well made. 2.Products are always safe. 3.Services are performed as expected. 4.Products do not deliver the benefits promised.

Kotler / Armstrong, Chapter 20 Causing products to become obsolete before they actually need replacement is known as _____. 1.product turnover 2.promotional wearout 3.planned obsolescence 4.replacement technology

Kotler / Armstrong, Chapter 20 Causing products to become obsolete before they actually need replacement is known as _____. 1.product turnover 2.promotional wearout 3.planned obsolescence 4.replacement technology

Kotler / Armstrong, Chapter 20 Continual advertisement messages of materialism, sex, power, and status are referred to as cultural pollution. 1.true 2.false

Kotler / Armstrong, Chapter 20 Continual advertisement messages of materialism, sex, power, and status are referred to as cultural pollution. 1.true 2.false

Kotler / Armstrong, Chapter 20 Marketers create human needs. 1.true 2.false

Kotler / Armstrong, Chapter 20 Marketers create human needs. 1.true 2.false (Marketers may influence human wants. Needs are influenced by a person’s culture, family, peer groups, religion, ethnic background, etc.)

Kotler / Armstrong, Chapter 20 An organized movement of citizens and government agencies to improve the rights of buyers in relation to sellers is _____. 1.consumerism 2.social pollution 3.relativism 4.de-marketing

Kotler / Armstrong, Chapter 20 An organized movement of citizens and government agencies to improve the rights of buyers in relation to sellers is _____. 1.consumerism 2.social pollution 3.relativism 4.de-marketing

Kotler / Armstrong, Chapter 20 Consumers have not only the _____ but also the _____ to protect themselves and not leave this to others. 1.truth; hope 2.product; services 3.product; price 4.right; responsibility

Kotler / Armstrong, Chapter 20 Consumers have not only the _____ but also the _____ to protect themselves and not leave this to others. 1.truth; hope 2.product; services 3.product; price 4.right; responsibility

Kotler / Armstrong, Chapter 20 Environmentalism began by environmentalists in the _____ s s s s

Kotler / Armstrong, Chapter 20 Environmentalism began by environmentalists in the _____ s s s s

Kotler / Armstrong, Chapter 20 Environmentalists are against marketing and consumption. 1.true 2.false

Kotler / Armstrong, Chapter 20 Environmentalists are against marketing and consumption. 1.true 2.false (Environmentalists simply want people and organizations to operate with more care for the environment.)

Kotler / Armstrong, Chapter 20 The “third wave” of environmentalism is being driven by _____, with the goal of achieving environmental sustainability. 1.law firms 2.environmentalists 3.the public opinion 4.companies

Kotler / Armstrong, Chapter 20 The “third wave” of environmentalism is being driven by _____, with the goal of achieving environmental sustainability. 1.law firms 2.environmentalists 3.the public opinion 4.companies

Kotler / Armstrong, Chapter 20 A company’s _____ provides a framework for pollution control, product stewardship, and environmental technology. 1.environmental plan 2.pollution policy 3.sustainability vision 4.ISO 4000 plan

Kotler / Armstrong, Chapter 20 A company’s _____ provides a framework for pollution control, product stewardship, and environmental technology. 1.environmental plan 2.pollution policy 3.sustainability vision 4.ISO 4000 plan

Kotler / Armstrong, Chapter 20 According to “customer-value” marketing, a company should place many of its resources into customer-value-building investments. 1.true 2.false

Kotler / Armstrong, Chapter 20 According to “customer-value” marketing, a company should place many of its resources into customer-value-building investments. 1.true 2.false

Kotler / Armstrong, Chapter 20 Defining your corporate mission in broad social terms rather than narrow product terms is holding to a principle of “sense-of-mission” marketing. 1.true 2.false

Kotler / Armstrong, Chapter 20 Defining your corporate mission in broad social terms rather than narrow product terms is holding to a principle of “sense-of-mission” marketing. 1.true 2.false

Kotler / Armstrong, Chapter 20 Which of the following is included in an environmental sustainability grid? 1.pollution prevention 2.marketing mix 3.promotion stewardship 4.promotion mix

Kotler / Armstrong, Chapter 20 Which of the following is included in an environmental sustainability grid? 1.pollution prevention 2.marketing mix 3.promotion stewardship 4.promotion mix

Kotler / Armstrong, Chapter 20 _____ marketing is not a form of enlightened marketing. 1.Innovative 2.Consumer-oriented 3.Customer-value 4.Production

Kotler / Armstrong, Chapter 20 _____ marketing is not a form of enlightened marketing. 1.Innovative 2.Consumer-oriented 3.Customer-value 4.Production

Kotler / Armstrong, Chapter 20 Products that give consumers high immediate satisfaction but may hurt consumers in the long run are called _____ products. 1.pleasing 2.salutary 3.hedonic 4.desirable

Kotler / Armstrong, Chapter 20 Products that give consumers high immediate satisfaction but may hurt consumers in the long run are called _____ products. 1.pleasing 2.salutary 3.hedonic 4.desirable