WAL-MART By Samantha Peel, Fen Liu, Yun Heng(Lisa) Huang, Stephen Yee

Industry Background Post WWII Early 1960s 1970s1980s1990s2000s The BIG Three: Wal-Mart Kmart Target Partnering

Company Background Origin of company Company’s goals and objectives Executives’ unique background

Current Outlook of Wal-Mart Customer Environment Competitor Environment Supplier Environment Financial Analysis

Porter’s Competitive Forces Model

Cost-Leadership Strategy Cost Reductions Economies of Scale Volume Sales Cost-Cutting Technologies Lower Prices Market Share Discount-Pricing Philosophy Pass on Savings Every Day Low Prices (EDLP)

IT/IS and the use of RFID IT/IS of Wal-Mart Use of RFID tracking systems

SWOT – Internal Analysis Strengths –Brand Equity –Market Share –Social Responsibility Actions Weaknesses –Bad Publicity –Lack of Customer Service –Hate Web sites

SWOT - External Analysis Opportunities –Europe, Asia, Latin America Threat –Competitors –Labor issue

Future Outlook New store openings in 2005: new Discount Stores new Super Centers - 5 new distribution centers Still have room to grow in the domestic and international market.