Management Librarian in Troy Colette Holmes Voice Mail: Folsom Library, 3 rd floor North (341A) Monday – Friday, 8:30 AM to 3:00 PM Appointments Recommended 1

Passwords & Tech Help Your RCS Userid and Password One sign on for most library services Available from VCC Help Desk Contact Sample Logon Window for Off-Campus Access 2

Introduction to Management Before you start your project You must have … company specific information Ticker Symbol Public/Private SIC/NAICS 3

Company Ticker Symbol Identifies publicly traded shares For Specific Company On Specific Stock Market Example: Boston Beer Ticker Symbol: SAM Stock Exchange: NYSE 4

Ticker Symbol Look Up Google Ticker “Look Up” sites Quicken ticker look up Quicken Yahoo ticker look up Yahoo Google Company’s Web Site “Ticker Symbol” article in WikipediaTicker Symbol 5

Public Company Example – Boston Beer Ticker Symbol - sam Sells stock Traded on stock exchange(s) - NYSE Must report to SEC SEC produces wealth of information to public Information is public record and available. 6

Private Company Example – Dunkin Donuts Privately owned Does not sell stock to public Not required to file with SEC Hence, no wealth of information available Very difficult to research 7

SIC & NAICS Codes Numeric Codes Assigned to: Companies (Both Public & Private) Industries Example: Boston Beer & Brewery Industry NAICS (Breweries) 6 digit SIC 2082 (Malt Beverages) 4 digit 8

More on SIC & NAICS Correspond to industry or company, not products Who assigns NAICS? (Dr. NAICS) Who assigns NAICS? Who assigns assigned SIC codes? (eHow) Who assigns assigned SIC codes? For more information Ask Dr. NAICS (U.S. Census Bureau) Ask Dr. NAICS “SIC” & “NAICS” articles in WikipediaSICNAICS 9

Company SICs & NAICS Company has: A primary line of business May also have secondary line(s) of business Primary SIC/NAICS = Primary business line Identify/compare like companies Compare company performance with industry norm 10

SIC & NAICS Searches Helps collect and classify data Used in: Company databases Mergent Online (company-specific data) Government sources US Economic Census (industry-specific data) SIC/NAICS vary across information sources 11

Company Databases Overall Company Databases Use Tickers, SIC/NAICS; Cover Public/Private Draw on SEC Filings with Value Added Library Databases Mergent Online LexisNexis Academic Net Advantage Business Source Premier Business & Company Resource Center 12

Boston Beer - Primary NAICS Companies with Same Primary NAICS Search Example Using Mergent Online 13

articles-journals tab Go to 14

Alphabetized Database List 15 Click M for Mergent.

Mergent Online 16 Red r means licensed.

Basic Search: Company Name or Ticker 17 Databases Drop down list appears as enter info. Enter Ticker or company name. Click Go.

Brief Search Result Display 18 Boston Beer entry at top. Click on it.

Boston Beer Entry Primary SIC/NAICS Codes 19 Search link. SIC & NAICS

Primary NAICS Search – US Companies Enter Primary NAICS Click Search. 3. US Companies 1. NAICS radio button

Primary NAICS the Same Like Companies 21 Same NAICS Companies 111 Companies; 13 Public; All U.S. – Click Public Companies.

11 Public Companies with Primary NAICS 22 Click Active/Inactive.

Sort Active/Inactive Companies 23 Click Active company link for details.

The End What you need to do now: 1. Model a search after the example you’ve just seen. 2. Select a company that interests you. 3. Go back to Slide 5 and get the ticker symbol for your company. 5. Go back to Slide 14 and follow the search steps using your company. 24