Attention: The processing of input leading to the acquisition of knowledge or performance of a task Good Attention: Efficient and effective attention. Occurs when the information processed is appropriate for the task at hand

The Role of the Central Executive vis a vis the Working Memory Model For example, Selects what type of processing will occur Can select based on schemas, etc from long-term memory this leads to effects of perceptual set (e.g., cross cultural study by Nisbett & Masuda, 2003) Will be affected by capacity and changes in due to practice, familiarity, and automaticity

Some phenomena to consider: Inattentional Blindness e.g., the invisible gorilla Change Blindness e.g., class demo of answering phone Cocktail Party phenomenon

Attention and the Cocktail Party Phenomenon What is it? Why does it occur?

Models of Selective Attention

Dichotic Listening Studies & Shadowing