© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 1 Fraunhofer IAO, Germany Developing Integrated Business and Technology Strategies NITM International Seminar Series A series of Seminars for Executives & Managers NITM, Dublin, September 17th, 2003 Frank Wagner & Flavius Sturm Fraunhofer Institute for Industrial Engineering

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 2 Agenda  Introduction  Strategic Management for SMEs “Navigating in Turbulent Times”  Business and Technology Strategies  Portfolio, Balanced Scorecards and other Tools  How Scenarios and Roadmaps can help (Cases)  Business and Technology Scouting

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 3 Context of the Seminar In today’s business environment it is no longer sufficient for high-tech and service-oriented companies to develop detailed business strategies and hope that their technologies will suffice. To compete successfully companies must develop highly integrated business and technology strategies. This seminar will address this difficult but critical issue.

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 4 Objectives of the Seminar To demonstrate the latest approaches, methods, tools and business cases that enable small and medium sized enterprises to develop integrated business and technology strategies in an effective and efficient way.

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 5 Objectives of the Seminar  Create awareness for the challenges of strategic management in SMEs  Give an overview on technology and business strategy development  Give an overview on innovative methods and tools  Describe diverse case studies and lessons learned  Give an overview on early warning systems

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 6 Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. President of the Fraunhofer-Gesellschaft: Profile: Founded: 1949 Staff: (2002) Research volume: 1 billion Euro (2002) 57 research establishments, operating as independent »Profit-Centers« Prof. Dr.-Ing. habil. Prof. e.h. Dr. h.c. Hans-Jörg Bullinger

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 7 Successful researcher, inventor and entrepreneur Establishing a connection between basic research, practical application and commercialisation Shining example for work in applied research Joseph von Fraunhofer (1787 – 1826) About … Fraunhofer Society

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 8 Research fields: -Materials technology, component behavior -Production technology, manufacturing engineering -Information and communications technology -Microelectronics, microsystems technology -Sensor systems, testing and measurement technology -Process technology -Energy and building technology -Environmental and health research -Technical and economic studies -Information transfer. Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V.

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 9 Locations of Fraunhofer-Gesellschaft Fraunhofer-Establishments abroad: Fraunhofer USA with locations in – Boston (Massachusetts) – Pittsburgh (Pennsylvania) – Plymouth (Michigan) – Providence (Rhode Island) – Newark (Delaware) – College Park (Maryland) – Peoria (Illinois) Fraunhofer associated offices in Asia: – Beijing (China) – Singapore – Jakarta (Indonesia) – Tokio (Japan) About … Fraunhofer Society

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 10 Profile: Founded: 1981 (IAO) resp (IAT) Staff: 257 (2002) Research volume: 31,7 million Euro (2002) Location: Stuttgart Web-site: Head of both Institutes: Prof. Dr.-Ing. Dieter Spath Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO Fraunhofer Institute for Industrial Engineering Institut für Arbeitswissenschaft und Technologiemanagement IAT Universität Stuttgart Institute for Human Factors and Technology Management of the University of Stuttgart

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 11 Research Volume: 33,5 million euro* Contract research from private industry Project financing from federal and regional government and the European Union Basic financing and special funds 11 % 48 % 41 % *2001, inclusive IAT About … Fraunhofer IAO

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 12 Branches Processes Products Technologies E-Procurement Financial Service Providers Printing and publishing Industry Public Service Providers Production Companies Public Health Service Management, Software Production Human Resource Management New Work, Production Management R&D Management Service Economy Software Management Business Process Intranet, Customer Management Enterprise Networking, Environmental Management, Human Engineering, Information Engineering, Innovation Management, Learning Concepts, Multimedia Business Management, New Business Development, Sales Information Systems, Service Engineering, Service Portfolios, Usability Engineering Electronic Business, E-Production Information Systems Rapid Product Development Software Technology Knowledge Transfer Virtual Environments Technology Management Fraunhofer IAO and IAT University of Stuttgart Competencies

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 13  Business TV  Customer Care Center Baden-Württemberg  PDM Consulting Center  E-Factory  Electronic Commerce Center Stuttgart  Engineering Innovation Lab (EIL)  Engineering Knowledge Management System (EKMS)  Enterprise Process Management Labor  Ergonomics Laboratories  Office Innovation Center (OIC)  »HyPl 6« (6-sided-CAVE)  Rapid Product Development  Software Management  Tele-Cooperation Laboratory  Usability Labor  Virtual Reality Lab (VR-Lab) About … Fraunhofer IAO Demonstration Centers and Labs

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 14 Number of Employees:22 Researchers and 30 Research Assistants Fields of Activity et al:- Strategy development and implementation - Project Management & Controlling - Business Re-Engineering - Engineering Life-Cycle Management - R&D Assessment & Performance - Information and Communication Technology - Concurrent and Systems Engineering - Innovation Management - Knowledge Management - International Project Management About … The Competence Centre R&D Management

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: : Development of fundamentals for a modern simultaneous, integrated and standardised product development 1997: Strategic reorganisation of the entire product development (processes, project management and IT-infrastructure) at LG Electronics, Korea 1998: Development of a navigation environment ("war room") at the BMW AG for the co-ordination of the development of BMW X : Airbus A380: development of a Concurrent Engineering Reference framework for a decentral and interdisciplinary product development 1998 and 1999: conception of a central pre-development for the entire Temic Telefunken GmbH Since 2000: Development of an innovative Performance Management System for the new product development in co-operation with leading companies, e.g. Skandia and ECI Telecom Ltd. 1999: Development of an operative project management tool based on degrees of product maturity for Robert Bosch GmbH 1999: Reorganisation of product development processes at Moxy About … CC R&D MANAGEMENT

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 16 About … CC R&D MANAGEMENT

© Fraunhofer IAO Stuttgart / IAT Universität Stuttgart Slide: 17 Dipl.-Ing. Frank Wagner Head of Competence Center R&D-Management Dipl.-Ök. Flavius Sturm Researcher, R&D Management About … the Speakers