Preparations for the International Year of Forests 2011 UN Forum on Forests Secretariat March 2010.

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Presentation transcript:

Preparations for the International Year of Forests 2011 UN Forum on Forests Secretariat March 2010

2 A unique opportunity to celebrate forests A year-long series of events: showcase success stories; highlight innovative solutions; galvanise greater public awareness & participation  IYF = celebration of all things forests  A “win-win” opportunity for the forest community to put forests on the radar – raise awareness

3 Communication Objectives Sustainable Forest Management  Drive actions from all stakeholders to promote sustainable management of forests

4 Target Audiences Policy Makers Influencers Stakeholders “General Public”  Going beyond business as usual “preaching to the converted” –appealing to a wider audience NGOs, women, youth, scientists, Indigenous Peoples (major groups) Media Public opinion makers Consumers worldwide Governments International Organisations

5 Key messages (in development) 4 Global Objectives on Forests as basis for key messages Multiple values of forests Sustainable Forest Management in practice Forests for People Forests in Your Daily Life  UNFFS to work with IYF focal points on shaping key messages

6 A Strategic Communications Approach 1.Global Branding 2.Promotional Materials 3.Events 4.IYF Website

7 Global Branding Logo/Visual identity – UNFFS working with UN DPI Key messaging – consistent across the board Goodwill Ambassador(s) or forest champion (s) – the “faces” of the IYF  UNFF Bureau suggestions on branding & messaging would be very welcome.

8 Promotional Materials Brochures Posters Banner displays Fact Sheets Press kits Publications PSAs/Films Giveaways – calendars, lanyards, pins, etc

9 IYF Events Launch of UN Stamp series Contests: –Student art contests –Photography contests –Amateur short films/videos Film festival possibilities

10 IYF Website An information clearinghouse Calendar of events Web pages for countries E-discussion forums Best practices stories Communication materials Press kit & E-Newsletter Social media links (Facebook, Youtube & others)

11 Country level activities Tree planting Forestry fairs and exhibitions Photo, art, and writing competitions as well as athletic triathlons in forests Publications: books, brochures and educational materials  These will provide the information inputs needed for the website

12 Launch of the Year December 2010 (Japan) – Int’l Year of Biodiversity closing ceremony, bridging to IYF January 2011 (UNHQ, NY) - Official launch of IYF at UNFF9: –high level panel discussions –UN commemorative stamp series –media activities –other public events  UNFF Bureau – any other ideas for other IYF launch events?

13 Next Steps in Preparations March 2010 – request for nomination of IYF focal points July/August official web site + promotional materials (brochure, posters, etc) throughout 2010 – UNFFS to work with CBD Secretariat to link with the IYB (2010) activities