Presentation of Results for Financial Year 2008/2009 August 2008 – December 2009 22 March 2010 Optimised Group Structure is Key to Success.

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Presentation transcript:

Presentation of Results for Financial Year 2008/2009 August 2008 – December March 2010 Optimised Group Structure is Key to Success

This presentation is an outline of financial year 2008/2009, which included 17 months from 1 August 2008 through 31 December Starting from 1 January 2010, the financial year shall be identical with calendar one. This presentation includes a summary of financial results for Q6 (November – December 2009) and for the entire financial year 2008/2009 In line with guidelines of the Financial Supervision Commission (KNF), the Company is not obliged to present comparable data for November – December In FY 2008/2009 the consolidated net profit of the ACTION Group reached PLN 23.3 MM. In Quarter 6 a loss of PLN 3.6 MM was recorded, which was a result of optimisation of the Group's structure. The separate result for ACTION S.A. for the period from January to December 2009 was PLN 45.0 MM. ACTION GROUP IN FY 2008/2009 Period: 1 August 2008 — 31 December

3 [in PLN M] FY 2008/2009 (17 months) FY 2007/2008 (12 months) Q6 2008/2009 (2 months) Sales revenue 3,079,4372,343,368422,012 Gross profit on sales302,099185,20232,862 Gross margin on sales9.8%7.9%7.8% Cost of sales and marketing167,221114,31321,500 Related to revenue5.4%4.9%5.1% General administrative costs34,36936,4854,770 Related to revenue1.1%1.6%1.1% Other revenue and profits12,17832,9711,680 Other costs and losses74,63710,08511,489 Operating result38,05057,290-3,277 Net financial costs6,2886, Net result23,32633,790-3,584 Net profit margin0.8%1.4%-0.9% SELECTED FINANCIALS Action S.A. Capital Group

4 Costs that reduced the consolidated result of ACTION Group for Quarter 6: - loss on sale of shares of ACTION Ukraina- PLN 7,335 M - Provisions for liabilities - PLN 3,434 M Total:- PLN 10,769 M Projected result for ACTION Group without one-off events for period: November — December 2009 (Quarter 6) is PLN 7,185 M Projected annual result for ACTION Group without one-off events for entire financial year 2008/2009 is PLN 34,095 M ONE-OFF EXPENSES on optimisation of Group structure

5 OBJECTIVES FOR 2010 Develop the ACTIVE JET brand and expand target markets: - New brand for tenders - Growth of export - Office products market - Expansion of co-operation with retail chains Increase the Group's share in consumer electronics distribution market: - Penetrate the market of small and medium-sized shops - Dedicated sales team for that segment Take advantage of the synergy effect on co-operation with ACTION S.A. as a strong partner in logistics with numerous e-commerce clients: - Logistics - Nationwide drop shipping capabilities (Sferis and partner shops) - Authoritative community portal linked to a loyalty scheme

SFERIS COMPUTER RETAIL CHAIN Sferis as at the end of 2009: - 46 own shops - 23 partner shops - 41 "island" stalls Acquisition of Sferis partner shops - target: 50 partner shops at the end of 2010 Opening "island" stalls - retail of high margin products, particularly ActiveJet - Target: 90 island stalls at the end of 2010 Drop shipping program for e-commerce shops Prestigious award won: Silver Consumer's Laurel SFERIS

7 "Island" stalls

SFERIS 8 Partner shop

E-COMMERCE GRAM.PL PROJECT Launching drop-shipping deliveries for retail buyers of products sold online at at Sferis shops (46 shops across entire Poland) Keep increasing the number of visits – present: 820,000 unique users per month Expand product range by adding consoles and console games Launching a partner program and winning new affiliates Launching pay-per-view content sales 9 ONLINE DELICATESSEN A.PL Further expansion by adding products that will distinguish A.pl among competition, i.e. ecologic food, fish and i seafood, high quality frozen meat Achieved an order completion rate above 98% Increased the number of orders by 103% (December 2009 compared to December 2008) Increased sales by 157% (December 2009 compared to December 2008)

10 THANK YOU FOR YOUR ATTENTION Contacts for the press and representatives of the capital market Anna Bielińska – Corporate Communication Director Dominika Lenkowska – Martis CONSULTING ,