SEO: Past, Present, Future Name Company Twitter
SEO Tips from Website Grader Lessons from 2,602,042 websites
Timeline of SEO Time PeriodRanking Algorithm Before 2000 Context (web page content) 2000 to 2010 Context Authority (links) 2010 and Beyond Context Authority Personalization (social media and personal info)
SEO Before 2000 Ranking Algorithm: f(n): Context
Which Page Gets #1 Ranking? Search: “business software” Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc. vs.
On-Page SEO (Context) Page Title Clean URL Headers & Content Description
Keyword Selection “Cosmetic Dentist” vs “Prosthodontist”
Attractive to Whom? (Context)
Pre-2000 SEO Tips Lots of pages Search spider friendly Keyword-rich content
SEO from 2000 to 2010 Ranking Algorithm: f(n): Context + Authority
Which Page Gets #1 Ranking? Search: “business software” Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer. vs.
Authority is Determined by Links
Why Links are Votes to Google Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website
More + Better Content = Links
A Few Links Matter A Lot Source: SEOMoz
Publish Everything Blog Podcast Videos Photos Presentations eBooks News Releases
Publish Everywhere
Link Worthy Content
Blogging Attracts More Links Source: Data from over 1,500 small businesses -
2000 to 2010 SEO Tips Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links
SEO in 2010 and Beyond Ranking Algorithm: f(n): Context + Authority + Social / Personal
Which Page Gets #1 Ranking? Search: “business software” Result: It depends! It depends on who you are and when you search. vs.
What influences the results? Browser history of searcher Location of searcher Social graph of searcher Social authority of pages Up to the second news / trends
What Does SEO Rank Mean? SEO rank is now a meaningless metric.
What Does SEO Rank Mean? At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.
Where is Search Going?
Major Trends in Search / Information Search fractionalization Personalization Content volume Social graph data Social discovery Real time content
Searches Per Second Google: 34,000 / second Yahoo: 3,200 /second Bing: 927 / second Source:
Top Search Engines
Words Per Search Growing Source:
Posts Per Second Facebook: 700 / second Twitter: 600 / second Google Buzz: 55 / second Source:
50 Million Tweets Per Day
NEW: Facebook = The Web
Coming to SEO: Likes = Links =
What should I do to prepare for what’s next in SEO?
Build Your Reach to Build Authority Reach MetricHubSpotSalesforce.com Inbound Links451,00078,676 MozRank SEO Authority LinkedIn Group Members45,00014,400 LinkedIn Company Followers Facebook Fans11,9006,500 Twitter Followers34,0006,800 Google Buzz Followers1,000None YouTube Views300,000400,000 Slideshare Views375,0003,000 Twitter Mentions Per Month34,0009,500
Evolution of the Database
Content Makes You Interesting
Blogging Drives Social Success Source: Data from over 2,000 businesses -
Make Sharing Easy
Auto-Post New Content to Social & New Blog Post: A CEO’s Guide to Internet Marketing
Build Network - Keyword Search
Start Groups on Topics Groups Group & Page Lists
Participate in Q&A Facebook Discussions Yahoo! Answers LinkedIn Q&A and Discussions
All Your Employees Are Marketers
Empower Employees by Sharing Info
SEO Tips for 2010 and Beyond Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links Publish more often Build a large social following Engage your social following
Suggested Next Steps The Basics: Read the “Inbound Marketing” Book Grade your website: More Advanced: Tips for Twitter, Facebook, LinkedIn:
Q & A