San Diego Gourmet Jean-Marie Salvia December 19, 2002

Purpose The purpose of San Diego Gourmet is three-fold: 1.Information 2.Entertainment 3.Profitability

Food enthusiasts, home cooks and casual culinary arts students Culinary arts schools and their students Professional chefs Restaurants and their patrons Media General public Target Market and Demographics *Note: primary users will be San Diegan women in their twenties and thirties

Meeting Market Needs San Diego Gourmet will provide a comprehensive guide to the region’s restaurants, neighborhoods, schools and businesses and bring food enthusiasts together in one website. Rather than spend countless hours searching the community, users will save time by turning directly to San Diego Gourmet. In its final stage of development, San Diego Gourmet will meet the demands of competitive businesses by providing an inexpensive and effective way to reach customers.

Competition Extensive use of Yahoo, Google, MSN and AOL search engines confirmed beliefs that there is no local competition to San Diego Gourmet.

Recipe submissions Restaurant directory Online shopping Store directory Contests Message board In Season Cooking tips Recipe database Community events Restaurant reviews Misc. resources Site Components

Vibrant hues and colors Easy to navigate Well-organized Traditional layout Minimal menu options Minimal text and images Visual Considerations

Design Review

Testing As site nears completion, multiple sources will be utilized to confirm content, review technical aspects, and offer advice on design Several test groups will be created to examine the site on various computers and browsers –Testers will provide feedback on organization, ease of use and visual appeal –Testers will have varied experience and interests

Questions??