Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell.

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Presentation transcript:

Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell

S.W.O.T. Analysis

Publics College aged students ages Residents of retirement communities and community members ages 60+

Primary Research Virginia Mennonite Retirement Community (VMRC) and Sunnyside Retirement Communities 3 question survey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC) Have you heard of Cat’s Cradle? Are you aware that stray cats are overpopulated in the area? Are you willing/able to become a foster parent?

Primary Research Results VMRC and Sunnyside Student Survey 40% have heard of Cat’s Cradle 38% are aware that stray cats are overpopulated in the area 31% are willing/able to become foster parents

Goals Organization Goal: To increase the amount of foster homes in the Shenandoah Valley. PR Goal: To enhance the relationship between Cat’s Cradle and the residents of the Shenandoah Valley.

Objectives Awareness age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year. 60+ age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs to 40% of the retirement community within one year.

18-24 Demographic Tactics For James Madison University Passport Events PowerPoint Presentation Table Tents The Breeze Article

Stray Cats: Pets or Pests? Josie Kinkade Speaks to JMU Students about Cat’s Cradle

18-24 Demographic Tactics Student Organization Night University Mass Volunteer/Community Service Programs

18-24 Demographic Tactics Facebook Group

18-24 Demographic Tactics Facebook Fan Page

18-24 Demographic Tactics The Breeze and The WeatherVane Advertisements

Retired Community Tactics The Daily News Record Online Banner Advertisement

Retired Community Tactics Guest Speaking

Retired Community Tactics Flyer