Innovative User friendly Effective

Why we’re here… 2 choiceADVANTAGE is the premier web-based property management solution in the industry More than 3,200 hotels using chADV Most widely used web-based PMS in the world Will be THE solution for Choice properties worldwide Now readying the system for Australasia

Internet-based property management system Full range of functionality to accommodate all hotels Automation of processes and tasks Unmatched ease-of-use What is choiceADVANTAGE? 3

Distribution Platform 4

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System Highlights Allows hotels to sell more rooms at higher rates Owner/GM can access hotel info from home Full rate, inventory and reservation synchronization with CRS

Maximize Revenues Enhance Guest Service Increase Reservation Contribution 7 Major benefits of the system 1 2 3

Maximize Revenues 8 Sell rooms at higher rates Forecast future business Manage remotely 1

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Maximize Revenues 10 Sell rooms at higher rates Forecast future business Manage remotely 1

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Maximize Revenues 12 Sell rooms at higher rates Forecast future business Manage remotely 1

13 Recognize elite members More efficient front desk Fewer manual tasks Unmatched ease of use Enhance Guest Service 2

14 Maximize inventory exposure Utilize the full benefits of central systems Rates & Inventory fully synchronized Increase Reservation Contribution 3

CRS Contribution - U.S. hotels getting chADV* Post Installation Pre Installation choiceADV installed *Percent of Gross Room Revenue for Econo Lodge hotels in the U.S. 20.1%20.2%20.1% 24.4% 25.0% -3 yrs-2 yrs-1 yr+1 yr+2 yrs 15

Hotels using choiceADVANTAGE today 3, Proven Installation Base Projected growth by , In 2009, Choice began installing choiceADVANTAGE in international markets

In early 2010, Choice sent a team of analysts to Australia & New Zealand to assess system needs choiceADVANTAGE is being updated based on those findings The system will be tailored to fit your market (reporting, currency, taxes, etc.) Australasia Assessment Completed 17

The choiceADVANTAGE system can be expanded with additional interfaces: Expandability 18 Voice Mail Call Accounting Point of Sale (POS) In-room movies Energy management Back Office Accounting PBX (phone activation) Room key interface

Choice’s training teams have won Training Magazine’s Top 125 award four years running Expert trainers Interactive online modules Helpful webinars Complete documentation Award-winning training/installation 19

Dedicated high-speed Internet at the front desk New Dell computers at the front desk Choice’s purchasing team will help hotels with the ordering process (a typical 50-room hotel purchases two computers for the front desk) Coordinate with 3 rd party vendors to be at the hotel during installation What hotels will need… 20

Choice is now evaluating network options 1.Data center in Australasia 2.Network accelerators Hotel pricing will be provided once complete How much will this cost? 21 $$$

choiceADVANTAGE System Uptime 99.80% 2009 results 99.83% 2010 YTD 99.70% goal 22

Live support agents available 24-hours per day 365 days per year Click-to-chat service available Assistance When You Need It 23

In-house development team is continually enhancing the system User feedback plays a primary role in determining new functionality Dedicated Development Team 24

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System Review

User Satisfaction “I have a Masters in Computer Science and have been designing software for 21 years. choiceADVANTAGE has been the best hospitality software I’ve used. Users can accomplish most tasks with just a couple of clicks.” “choiceADVANTAGE has so many features and the reporting makes life much easier for owners and investors. We have over 30 properties with different franchises, and this is the best software I’ve used.” 82% Likelihood to Recommend by users Brett Maru – Owner, 30 hotels

Maximize Revenues Enhance Guest Service Increase Reservation Contribution 29 Sell rooms at higher rates Forecast future business Manage remotely Recognize elite members Make front desk operations more efficient Fewer manual tasks Maximize inventory exposure Utilize the full benefits of central systems Rates & inventory fully synchronized 1 2 3

Innovative User friendly Effective 30