Team Pomona Wayne Lee Salma Rasheed Jasdeep Ram

Teddy

Abstract  A companion for children ages 0 – 5 years  Child monitoring for new mothers, parents, babysitting services  Provides parents with online supervision/surveillance of child

Claims  Calms crying babies  Assists the mother and baby feeling safe and secure  Acts as a nanny and a babysitter  Replaces modern baby monitors  Able to respond and interact with the caretaker and child  Able to download music to sooth baby’s crying  Able to send emergency signals to law enforcement and medical services

Functions  Eyes: Color mini-camera  Ears: Wireless transmitters and receivers  Nose: Microphone  Head: Audio recorder  Mouth: Speaker  Body: Hard drive and Wireless connection

Color mini-camera Microphone Wireless transmitters and receivers Speakers (Head) Audio recorder (Body) Hard Drive and Wireless Connection Functions Diagram

Antecedents  Rock-A-Bye Bear by Marie Shields

 Build-A-Bear Workshop by Maxine Clark  1997 U.S. Patent #D494,232

 Tickle Me Elmo by Tyco  Model #  Model #

 A.I. Super Toy TEDDY (Discontinued 2001)  Tiger Electronics

Marketing Plan

Target Market  The costumers we will be selling to are retailers.  For example: Toys R’ Us, FAO Schwartz, Sharper Image, KB Toy Store, Kids R’ Us  The main costumers in general that the product will be targeting are mothers with newborn babies.

Target Client Base  Working parents with children that need supervision.  Target all families with different income ranges (depending on Teddy features).

Strengths compared to our competition  Strengths  Wireless cable connection to desktop/notebook to download software to teddy hard drive.  Digital video/audio recordings.  Audio play back.  Video monitoring of the environment surrounding.  Parents are able to log in on laptop and monitor children from anywhere.

Weakness  Uses a lot of batteries  Parents are technology literate  Cost of Teddy may be high for lower income families.

Product Description  Calms crying babies  Assists the mother and baby feeling safe and secure  Acts as a nanny and a babysitter  Replaces modern baby monitors  Able to respond and interact with the caretaker and child  Able to download music to sooth baby’s crying  Able to send emergency signals to law enforcement and medical services

Material Pricing  The following are a list of items that can be included in the Teddy:  Hard drive - $40  Video Camera - $30  Wireless Connection - $50  Audio Recorder/MP3 Player- $25  Bear Material - $20  Additional accessories: clothing, shoes.  Bear Minimum Price -$100 Including Camera, audio Recorder, bear material  (Materials imported from overseas.)

Advertising/Promotion  Online Orders  Retail Stores  Flyers/magazines  Pediatrician Offices  Newspapers  Billboards

Projected Profits  Teddy is an online business  No material are kept in stock  All materials are ordered when Teddy orders are placed  Therefore, if orders are not made no profits are lost

Steps in making a Teddy  Customer places an order online (directly or through retailer)  Simultaneously order is sent to manufacturer to let them know the material needed  Manufacturer sends the material to our warehouse where Teddy is assembled and shipped out