Art Museums By TeamArt Joshua Feira, Suman Grandhi Yanqiu Hou, Anand Kadekuzhi, Lauren King

Award Winning Museum sites Australian Museums Online (AMOL) Getti Information Institute Cincinnati Art museum Museum of Contemporary Art Chicago Contemporary Museum of Art San Diego Metropolitan Museum of Art Louvre Source: Archives and Museum Informatics –

Sample Home Page

Basics Visitor views on-line art collections The Metropolitan Museum of Art has 3500 items Visitor purchases items from gift shop Visitor donates to become member Visitor can choose to volunteer Visitor researches art on-line Visitor reviews location, hours, and events to plan a visit

Compelling Statistics Museum of the History of Science in Oxford receives about 100,000 individual visits to its web site per year Imperial War Museum’s web site received 3.3 million hits in its first year Tate Gallery's database attracts a massive 200,000 hits a day Source: Market and Opinion Research International

Sample Membership Pages Segmented membership levels enable price discrimination

Why Museums Are On-Line Increase visibility Give members privileges 365 days a year rather than only when they visit The Met offers members-only area of site Showcase entire collection of past and current exhibits Online museum tours entice users to physically visit Next best thing to physical presence

Cannibalization Issue "I have a feeling the Internet isn't going to diminish people's desire to go to the Louvre itself in the slightest. In fact it would just be like a teaser, which will make more people want to see it. The Internet is going to create a kind of hunger to complete the experience that the virtual equivalent can't provide.” -Thomas Crow, Yale Art Historian

Who Are the Customers? Artists showcasing art Art.net allows artists to upload work Art enthusiasts Browsing art or planning visits Art teachers and students Individuals who can’t physically visit Corporations looking for donation tax breaks and free advertising Gift shoppers

Attracting customers Online tour of museum (most) Word of mouth (all) Educational opportunities (most) Education programs and seminars Differentiation (all) Gay art, Women’s art, African art, etc. Generally lacking area Few coupons, discounts, contests, referrals

Value Added Basic value proposition is providing visitors with 24x7 access to exhibitions, artist information, and logistical information Additional on-line value: Educational information Details on upcoming exhibitions Searching cataloged art Art journals and reviews Arranging visits to physical museum

Value Added Continued Customization little used but great potential Calendar customized to user’s favorite events Gallery customized to user’s favorite art reminders of upcoming exhibits Virtual community Chat with artists, critics Bulletin board discussion On-line greeting cards Multilingual support

Customer Retention Site privileges for members only Gives 365 day incentive to continue membership Varying membership levels Use price discrimination to lock-in people of all financial brackets Daily updates to web site The Met has daily “ArtiFact” on front page

Creative Directions No clear vertical portal for art Smaller museums must create virtual community to leverage niche Chat rooms, Net events Larger museums must ensure site generates revenue to offset cost Corporate partnerships – exchange link for $ Affiliate programs – buy from another site and they donate 5% to museum