1 Welcome. To connect to WiFi …. No password necessary n Plug in the Flash Drive 1. If using a Mac, click on folder “Mac- OpenOffice” 1.Drag file “OOo_3.3.0_MacOS…” to your desktop 2.Double-click and install OpenOffice to you HD 2. If using Windows, “OpenOfficePortable- Windows” 3. Click on “OpenOfficeWriterPortable”

Day One “Be Your Own Publisher” Self-publishing in the Digital Age Tom Johnson Institute for Analytic Journalism Indie Publishing West Santa Fe, New Mexico t o j t j o h n s o n. c o m

The Guarantee A lifetime guarantee t o j t j o h n s o n. c o m

4 What we ’ re aiming for today Pros and cons of digital self-publishing (DSP) What you need to know to self-publish Planning your project What publisher needs from you Computing programs & file types Working with specialized contractors

5 What we ’ re aiming for today Give you understanding of size and tasks; so you can determine … What you can do now What you want to learn to do and tools for learning What makes sense to pay others to do Major online Print-on-Demand (P-o-D) houses Will your title be a bestseller?

6 Here ’ s why we are doing this On Demand Books ” What Gutenberg ’ s press did for Europe in the 15th century, digitization and the Espresso Book Machine ® will do for the world tomorrow. ” NEWSFLASH: On Demand Books and Google Sign Agreement On Demand Books NEWSFLASH: On Demand Books and Google Sign Agreement

Interesting Truths About Book Publishing 1. Book industry sales are declining, despite the explosion of new books % decline from 2003 to 2008 adjusted for inflation 2. Average book sales are shockingly small, and falling fast. Average U.S. book now sells fewer than 250 copies/year and 3,000 copies/lifetime.

Book Sales Had Modest Decline in 2010 Total unit sales fell 4.5% in 2010, to million (The decline follows a 3.3% drop in 2009.) Largest decline in adult fiction; the segment that appears to be doing the best in the e-book format. 8

9 Move to E-books

10 Pros of digital self-publishing Low initial $$$ investment (but takes time to write and format and, possibly, learn the system) You have TOTAL control over editing and design YOU control print run and PRICE! YOU set the royalty

11 Pros of digital self-publishing You can make corrections at any time Get listed on Amazon.com, Ingram (wholesaler), Barnes & Noble.com and in European databases Create next edition with minimal effort A successful P-o-D book can get picked up by traditional publisher. (If so, what ’ s your negotiating position?)

12 Challenges of digital self-publishing Editors and copy editors are always necessary You will have to hire them, although P-o-D house can usually help you find someone Designers are always helpful; perhaps necessary depending on your experience YOU will be responsible for all PR, marketing and promotion. Again, P-o-D publisher can suggest contractors

eBooks sales growth July 20, 2010… Amazon sells more ebooks than I-o-P: 1.8 e-books sold for every hardcover; possibly the Kindle device is driving those sales. (And/or iPad?) Over the past month, Amazon sold 180 Kindle books for every 100 hardcover books. Over the past three months, Amazon has sold 143 Kindle books for every 100 hardcover books;

Online vs. Bricks-and-mortar 14 Source: So, how will you get shelf space at these retailers?

15 Basic threads of P-o-D MSS preparation Organization of files Using word processor to format MSS Downloading/using templates Registration and creating ISBN Creating covers Working with images in WP app Saving/uploading as PDF Online publisher P-o-D sites Creating your $$$ account Tutorials Using online tools for covers Marketing Your P-o-D website Amazon, et al. Your homepage Social network marketing

16 What the P-o-D company provides If desired, everything needed to “ manufacture ” a book NB: There are 8-10 aspects in the process. You choose all or some to do yourself.

17 Navigating the publishing world Your Book Book Project Planning Content Creation Promotion/ Marketing Manufacture Design/ Format Pricing Distribution Accounting

18 Navigating the publishing world Your Book Content Creation Project Planning Design/ Format Pricing Manufacture Promotion/ Marketing Distribution Accounting Editing/ Copy editing

19 Creation, Design & Format Aspects Write the book Editing Copy editing (MSS and page proofs) Indexing Applying for ISBN Cover design Art, back cover art, text, photos? Interior content design Margins, font, leading, header/footer Importing and formatting pages With P-o-D, you choose which to do

20 What the P-o-D company provides If desired, everything needed to “manufacture” a book P-o-D can connect you to vendors for each aspect needed EXCEPT Project planning Content creating

21 What the PoD Company Needs Your cover Your MSS Text & graphics as formatted, camera-ready pages File types-.doc/.rtf/.pdf ISBN number So …… how to get to this point in the process????

22 Project Planning What is your publishing objective? Simply see your work in print? Instructional or sales materials? Audience size? How distribute? Need updates how often? Budget (total and per unit)? How many on creative team? Their skill sets? Preservation of ideas or experiences? If so, for whom? Revenue? Break-even or profits?

23 Project planning Project note taking/keeping tools Diigo (bookmarks w/annotations) Evernote (a browser tool) or OneNote (Windows) or MacJournal or NoteSync Diigo (bookmarks w/annotations) EvernoteOneNoteMacJournalNoteSync Use a wiki: Be sure to scroll down to “ Target audience ” ) Mind-mapping tools Co-mapping -

24 Project Architecture Planning for consistency sake Filing physical documents Filing digital files GOAL: Consistency & Redundancy Create your own stylebook Back everything up multiple times in multiple places (desktop and online)

25 Structure of work Consider writing in sections that, when combined, will result in chapters Results in smaller file sizes; easier to load, edit. Use consistent file names, but potential for move to other chapters If moved, pay close attention to renaming and deleting former version

26 Bibliographic Tools Article: “ Finding the right bibliographic/reference tool ” EasyBib – Automatic Bibliography & Citation Maker NoodleTools – Zotero – Search at

27 Book and its pieces Cover  Front  Spine  Back  Art  Text All 3 have:  Color(s)  Art source & type  ISBN & barcode  Colophon? Colophon  Text

28 Book and its pieces Inside Matter  Title page  Copyright page  Dedication  Table of contents  List of figures, tables, illustrations  Header / footer  Text  Art  Forward  Preface,  Introduction  Chapters  Sections or Sub-heds

29 Main Components of Your Book Backmatter Appendix Index? Glossary Notes -Footnotes or end notes? Bibliography Colophon: notes on how you produced this work in terms of font, paper, etc.

Planning Content Basics Three types of content 1.Draft text  edited version(s)  camera-ready (PDF) 2.Initial images  edited version(s)  camera ready (PDF) 3.Formatted pages Cover  versions  Camera ready (PDF) Inside material of differing type  Edited version(s)  Camera ready (PDF) 30

31 Digital Files File types.doc or.rtf In Word, go to Tools  Options  Save  ” Save Word files as: ” and select “ Rich Text Format (*.rtf) File storage and naming Folder(s) for individual projects Sub-folder(s) for: Cover & inside matter notes, text, designed pages, images

32 Folder and Files

33 File Management Tips Create file style checklist/guide File as you go (referring to your style checklist) Cull your files regularly Back up your files regularly and automatically USB hard drives Secure, off-site location(s) (Dropbox.com)Dropbox.com Searching for backup software Google: +online +backup +software [+your OS]

34 File Naming Tips Things to avoid when naming files or folders: Spaces – use underscore or hyphen Periods (dots) that do not immediately precede a file extension Any character that is not a letter, a number, a hyphen or an underscore

35 File Naming Tips Avoid special symbols Don't use & # or other odd symbols in your file or directory names. Artwork: when editing images, save all in similar file format,.jpg or ??? Source:

36 File Naming Tips Avoid using spaces in file and directory names! But underscore or hyphens OK Chpt001_v1.rtf Use prefix for files that are associated to each other. chpt001-sec001 chpt001-image004 chpt004-table003 NB: lowercase used bcs of different sorting results. Source:

37 File Naming Tips When you using dates, use yyyymmdd format Keep names short and descriptive

38 Organizing your “ project space ” 1. Open “ Windows Explorer ” or “ Finder ” 2. Find “ volume ” or “ drive ” called “ INDIEPUB ” 3. Create a folder on flashdrive called “ self-publish_workshop ” 4. In that folder, create two sub-folders “ original_templates ” & “ camera_ready ” 5. In “ self-publish_workshop ” create sub-folder “ chpt001 ” 6. In “ chpt001 ” create sub-folders “ chpt001_text ” and “ chpt001_art ”

39 Hard Drive tree should look like this

40 Take a Break Be back at 11:01