Baruch College April 1, 2008 Peter O’Toole Director Public Relations
ecomagination 1.Grow revenues to $20B 2.Double clean R&D to $1.5B 3.Reduce GHG, energy use 4.Inform the public
Revenues ($B) Orders and Commits ($B) ‘04‘05’06’ '05'06'07'08'09'10 +20% CAGR Energy Aviation Transportatio n WaterOil & Gas C & IFinancial Services Revenue…$20B by 2010 Products in every business $70B Orders$20B Rev by ’09 $25B
R&D … $1.5B by ’ R&D Investment ($B) >$1B “clean tech” fund Product portfolio –’05-’ Future Technologies –CO 2 capture –Zero liquid discharge –Alternative fuels –Waste to Energy –Demand Side Mgt.
Lower emissions Beating all emissions & energy targets 200 kT CO2 reduced $100 MM ’07 energy savings Engaged teams Lean, “Treasure Hunts” & GE solutions C&I Biomass Waste Heat Recovery Hungary Jenbacher Gas Engine Gas engine waste heat Biomass heat Compressor waste heat Out of service blds.
Public Policy Outreach Public Relations ZengSchwarzenegger EUKoreaMiddle East Advocacy Thought-Leadership Legislation
172Avnet14, ConAgra Foods14, Fluor14, Chubb14, Enterprise GP Holdings13, Qwest Communications13,923 Leveraging ecomagination’s … Rank Company Revenue ($millions) Brand Reputation Scale
2007 Dow Jones Sustainability Index 2008 America’s and World’s Most Admired Companies (Top 5) Fortune 2008 Most Innovative Companies (#4) Fast Company GE’s reputation
The GE Brand 2nd Most Valuable Brand $62B brand value Millward Brown/FT, 2007
Overall impact for GE and the brand Customers New collaborations Products Technical and commercial innovation Policy A seat at the table Employees Grass roots support, best talent Public opinion Message resonating