International Marketing Dichter’s Consumption Motives November 2007.

Slides:

Advertisements

Similar presentations

Topic 2 Section A Topic 2 Section A. health | helθ| n healthy adj, tonight | tənait | adv n too much (, ) fingernail |fiŋgəneil | n without | wiðaut |

Advertisements

Happy Hands By “The Microwaves”.

BackEnd Unit One Shopping. BackEnd Your Objectives By the end of this unit you should be able to : define /describe shopping facilities follow store plans.

What are you wearing?.

Shopping David Hocek. General knowledge Shopping is an activity that is important for our lives. Most people have to spend part of their day doing shopping.

COUNTABLE AND UNCOUNTABLE NOUNS

1.Use wild/crazy materials to create super cool art. 2.Use the elements/principles of art 3.Get creative, push the limits, be original.

Fingerspell or sign the words presented in this slide show.

International Marketing Dichter’s Consumption Motives A lot in Dichter’s associations between products and symbolic attributes is related to prejudices.

Chapter 6 Personality and Lifestyles. 6-2 Personality Personality: a person’s unique psychological makeup and how it consistently influences the way a.

Chapter 6 Personality and Lifestyles. 6-2 Personality Personality: a person’s unique psychological makeup and how it consistently influences the way a.

Chapter 6 Personality and Lifestyles. 6-2 Personality Personality: a person’s unique psychological makeup and how it consistently influences the way a.

How Can We Reduce Our Ecological Footprint??. How can we reduce our ecological footprint??? Recycle Products when possible Buy Products made from recycled.

Profit  Profit is the money left over after the costs of producing a good or service have been subtracted from the revenue gained by selling that good.

International Marketing Dichter’s Consumption Motives January 2007.

International Marketing Dichter’s Consumption Motives November 2008.

International Marketing

1920s’ Living 65% of American families earned a “family income” of less than $2000/year. Average “family income” was $725/year. Family expenses (4 people):

International Marketing Dichter’s Consumption Motives (A lot is related to prejudices about gender preferences, sex roles, and male-female interactions,

British Shops. What Can You Buy In The Butchers? pork and bacon beef and steak, chicken turkey rabbits Organs like hearts, kidneys and liver. sausages.

Product Map Business information for going global Market Analysis Section.

Germany’s Christmas By: Alex Guerra Google Images.

Calendar 2015: 1st quarter 20/04/2017

Signposts Photos: Signposts: German (1982) by Edith Baer and Margaret Wightman Powerpoint and quiz: L. Caplan-Carbin, Ph.D.

Consumer Price Index measures changes through time in the price level of consumer goods and services purchased by households. consumer goodsservices Measured.

Eating Habits of the Elderly and the Youth. What meals do you have a day? Meals during the Day Children (%)Elderly (%) Breakfast10080 Lunch10090 Afternoon.

Holy Week, are made rituals fires, are neat and clean the households, people had stopped work on the field and major works. Men, who are usually working.

Everyday Life in the 1800’s. Food They would have to make all of their food. They would eat deer, fruits, vegetables, and bread often.

Keep Fit and Healthy Presentation for students 10/13/20151.

I want to know about… I want to learn more about… I want to learn how to talk about…

Eat To Lose Weight Sacred Heart Wellness Series Beth McKinney, MSEd, RD, CHES.

Colonial Businesses Created by Kristin Dahl. Click on one of the business names to learn more about it! Apothecary Barber/ Wigmaker Cooper Blacksmith.

To help a good sleep routine … 1. Have some time to relax before bed This means you should do something relaxing 1 ½ hours before you go to bed. 2. Decide.

SOURCES OF SWEETNESS Leonardo da Vinci Partnership: “Kitchen and Restaurant Guide for Starters”

Click to edit Master subtitle style 2/25/11 Prom 2011 “Sugar Rush”

O I’m born in Canada and I’m Chinese. O My dad side and mom side are both Chinese. O Me and my family celebrate events( New Year’s, Moon cake day, etc.).

CLOTHING By: Katarina Klingensmith. Clothing for Women Women would be seen wearing shoes, over under skirt, bodice, hat or snood. The women generally.

Every search end’s here... Mitesh Amin Maulik Prajapati.

By Justin Margas Ways To Reduce Your Carbon Footprint.

HEALTHY lifestyle. Healthy lifestyle Do exercises Sleep hours a day Walk a lot Have a rest drink clean water Eat healthy food Visit doctor regulary.

Ashley DiDonna. A carbon footprint is a measure of how we affect the environment and climate change. It is related to the amount of greenhouse gases released.

Ancient Greece Daily Life in Athens.

Name Valeeva Anastasiya From Orenburg Breakfast Two slices of bread with cheese And a cup of tea or coffee.

Dolch Sight Words Nouns. apple baby back ball.

MEXICO by: Kayla VanNorstrand.  In North America  Northern hemisphere  Atlantic ocean on east  Pacific ocean on west  Gulf of Mexico  shaped like.

Reducing Carbon Emissions John Ardell. Buy Local Or Organic: -If it’s local it didn’t have to travel that far. Organic foods are much more likely to have.

Measuring Economic Growth-GDP

Dress code Dress code at a job interview Nancy Araya Susana Castillo María José Ríos Pablo Zúñiga.

Cultural Scrapbook Russia. Population Population facts Population (2010) 139,390,205 9 th most populated country in the world Population growth rate-

Count and noncount nouns. A lot of/ Many/ Much A lot of, many, much mean: “a large quantity of something.”

1 Planning Change. Painting a Room Select paint 10 days Sand and clean walls 3 days Buy painting supplies 1 day Buy paint 1 day 1 st coat 1 day 2 nd coat.

orange lemon banana tomato carrot sweet Fruit/ Vegetable apple potatoes orange tomato cabbagecucumber banana lemoncarrot.

Gemius AdMonitor Market sectors –

DEPARTMENT STORE Usually large establishments, an anchor at a shopping mall Usually large establishments, an anchor at a shopping mall Most often chain.

Food, Meals and Cooking..

Shoping bag with black and gold squares..

Micro blading after- procedure care (561)

Colonial Times Food and drink by Tiffani

Mass and Department stores support Home & Gift categories more promotionally than other retail channels Source: Market Track Promotional Data Dates analyzed:

The presence of water as energy our water footprint.

Countable and Uncountable

C c F C H A B b g d c o v b.

Natural Sciences Grade 7

Describing People and Objects

Measuring Economic Growth-GDP

Sugar And Caffeine Why are they bad for us?.

Presentation transcript:

International Marketing Dichter’s Consumption Motives November 2007

75%25% 100%0%Shaving with a razor 50% Buying fur coats for women 0%100%Toy guns 0%100%Heavy shoes 75%25%Red meat 100%0%CoffeeMasculinity - Virility 25%75%Power tools 0%100%Pistols 75%25%Electric trains 75%25%Bowling 50% Sugary productsPower RELATIVEUNIVERSALDichter's consumption motives Percentage Large breakfasts

SecurityIce-cream0%100% Drawer of neatly ironed shirts50% Real plaster walls50% Home baking50% Hospital care50% EroticismSweets67%33% Gloves33%67% A man lighting a woman’s cig.33%67% Percentage Dichter's consumption motives UNIVERSALRELATIVE

67%33%Beauty products 0%100%SoapAcceptance 33%67%Sugar and honey 0%100%ToysLove and affection 33%67%Coffee 100%0%Ice-creamCompanionship 100%0%Oatmeal 33%67%Bathing 0%100%Cleaning chemicals 100%0%Cotton fabric 100%0%White bread Moral purity- Cleanliness Percentage Dichter's consumption motivesUNIVERSALRELATIVE

Percentage Dichter's consumption motivesUNIVERSALRELATIVE IndividualityGourmet foods0%100% Foreign cars0%100% Cigarettes holders100%0% Vodka67%33% Perfume100%0% Fountain pens33%67% StatusScotch100%0% Ulcers100%0% Heart attacks33%67% Indigestion33%67% Carpets33%67% FemininityCakes and cookies33%67% Dolls100%0% Silk33%67% Tea0%100% Household curios33%67%

RewardCigarettes67%33% Candy alcohol0%100% Ice-cream100%0% Cookies67%33% Mastery over env.Kitchen appliances33%67% Boats33%67% Sporting goods67%33% Cigarette lighters100%0% Percentage Dichter's consumption motivesUNIVERSALRELATIVE

DisalienationHome decorating100%0% Skiing33%67% Morning radio broadcasts67%33% Magic-mysterySoups33%67% Paints33%67% Carbonated drinks33%67% Vodka0%100% Unwrapping of gifts100%0% TOTAL49%51% Percentage Dichter's consumption motivesUNIVERSALRELATIVE You have estimated that consumption motives are: universal: 49% relative: 51%