NATURE AND IMPORTANCE OF MARKETING CHANNELS What is a Marketing Channel of Distribution? Marketing Channel

FIGURE 13-1 Terms used for marketing intermediaries

NATURE AND IMPORTANCE OF MARKETING CHANNELS Value Created by Intermediaries Functions Performed by Intermediaries Transactional Function Logistical Function Facilitating Function Consumer Benefits from Intermediaries

FIGURE 13-2 Marketing channel functions performed by intermediaries

CHANNEL STRUCTURE AND ORGANIZATION Marketing Channels for Consumer Goods and Services Direct Channel Indirect Channels

FIGURE 13-3 Common marketing channels for consumer goods and services

CHANNEL STRUCTURE AND ORGANIZATION Electronic Marketing Channels Multiple Channels and Strategic Alliances Dual Distribution Strategic Channel Alliances

FIGURE 13-5 Representative consumer electronic marketing channels