A presentation by Koos Stauthamer Presentation number 3 Assessing the resources and the organisation of the AFMP/FNV and MAR/FNV Berlin, Germany 27 & 28 November 2010 Recruitment & Organising

Timeframe: 10:30 – 10:45 hrs Structure: Organising recruitment aspects Successful recruitment: a simple calculation? Recruitment & Organising

Organising recruitment aspects within the organisation: Remember: this presentation is a reflection of our recruitment system! Important to realise that military personnel in the Netherlands have strong Unions and have far more rights than in most countries in Europe! Recruitment & Organising

Organising recruitment aspects within the organisation: - Development of a vision document by the board - Vision document being set during a union meeting with the members - Vision document also holds aspects for recruitment like: Intent / Ambition level /Targets / Resources/ Timeframe

Recruitment & Organising Organising recruitment aspects within the organisation: - Requires careful planning of resources - Organising recruitment is partly following the “market” - Position recruitment department / front desk - Organise a working group

2 Recruitment & Organising Organisation AFMP/FNV & MARVER/FNV

Recruitment & Organising Organising recruitment aspects within the organisation: - High ambition on union board level, check and balances. Steering on Cost Center / Type of Cost - In the Netherlands there is tough competition among Military Unions! Military Unions! - There are nine Military Unions in the Netherlands!

Recruitment & Organising Promotion costs 2010 Budget 2010 Expected 2010 Forecast Member Benefits K€ 35 K€ 30 K€ Recruiting members K€ 42 K€ 25 K€ Representation K€ 5 K€ 7 K€ Promotion costs total K€ 82 K€ 62 K€ 45 Cost Centre = an organizational department or function, like Promotion costs Type of Cost = is a set of costs uniquely identified by name, like Member Benefits Example of on of the cost / benefits analysis instruments

Recruitment & Organising Organising recruitment aspects within the organisation: - Board and Branch / Section managers receive lists each month with overview of members (see next slide) -The organisation can be streamlined and adapted to increase the chances of success - Depending on the circumstances in the Netherlands & the success of campaigning (cost / benefits analysis)

4 Recruitment & Organising Due to the confidentiality of the content, this slide has been removed. For further information please contact our AFMP/FNV office.

Recruitment & Organising Is successful recruitment, a simple calculation? Is successful recruitment, a simple calculation? - A simple calculation? - Our goals at board level are strongly linked to the targets of the Dutch MOD NL on recruitment. - Target for set for 2010 is 7000 new recruits! - Our ambition at board level is >30% recruited for the AFMP/FNV and the MAR/FNV in 2010.

Recruitment & Organising Is successful recruitment, a simple calculation? Is successful recruitment, a simple calculation? - No conscripts in the Dutch Armed Forces - Soldiers and Corporals leave before 30 / 32 years -Constant attention from the Recruitment Coordinator to find new opportunities to recruit more members - Reporting by the Recruitment Coordinator to the Union Chairman

Recruitment & Organising Organising recruitment aspects within the organisation: Our working group collects all the data from the MOD in a early stage: - When and where are big (military) events planned? - When and where are big (military) events planned? - Planning off major university / school information gathering events - Planning off major university / school information gathering events - Is there also MOD / Police / Fire Services present? - Is there also MOD / Police / Fire Services present?

Recruitment & Organising Organising recruitment aspects within the organisation: - Recruitment and promotion are closely linked to each other - Member benefits (Goodies) are of great importance, but cost a lot of money - Therefore member benefits and representation costs are monthly on the board agenda

Recruitment & Organising Organising recruitment aspects within the organisation: - Strong instrument is: member-by-member recruitment * We also let our members do the promotion (in our magazines, Website and promotion days) - Organising special events where members and special Guests / VIP’s get a change to communicate! - Most imported for us is: what do our members want?

4 Recruitment & Organising Is successful recruitment, a simple calculation? For us in the Netherlands it is a calculation, but not a simple one!

4 Recruitment & Organising - The End - Q&A