Overview of Integrating All Community Activities Into One Source University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene Cultural Services Department Miriam Alexis Castellón Jordan

Objective  Integrating all community activities into one source, as identified in the CPR under Strategy III.1 Develop a comprehensive communication mechanism to provide information about Eugene’s arts and culture to residents and visitors.

Leadership  Commitment Strategic Plan  Oversight  Accountability

Goals  Provide consistent and ongoing communications with the media and members of the community on arts, culture, heritage and outdoor issues and events.  Be inclusive in sharing relevant information and in welcoming interested individuals to the communications network.  Ensure privacy of members and contributors on a communications list.

Strategies and Actions  Build and nurture relationships  Utilize Cultural Services City portal web page as the primary communication vehicle from which to launch a variety of communications options  Develop and continue to update a database of key audiences  Send regular updates via to key audiences

Stakeholders  Cultural organizations  CVALCO  Eugene Chamber of Commerce  Business community  Civic organizations

Conclusion  A strong communications system is about maintaining relationships  A collaborative spirit among arts professionals promotes a sense of community  Sustaining a communication system requires ongoing commitment