The Telegraph iPad V2 – launch partner

iPad News app version 1 – an overview  Launched October 2010  Best of Daily and Sunday Telegraph  75k downloads  44k regular users

Source: internal research, October 2010; This consists of iPad Registration data; and findings of an survey of opted-in iPad users Who is using our iPad app? Results of registration data capture  Mainly men  Similar socio-demographics to typical Telegraph print readers…  …but younger (average age 47)  25% buy the paper – but not everyday Under & over 5% 12% 27% 28% 19% 7% 2% AGE ACORN group (top 5)Share Wealthy Mature Professionals, Large Houses7.4% Villages with Wealthy Commuters6.0% Well-Off Managers, Larger Houses5.6% Wealthy Working Families with Mortgages4.4% Well-Off Managers, Detached Houses4.3% POSTCODE PROFILE GENDER

iPad consumers don’t just want the web  Consumers want a highly-curated, finite experience on their tablet devices  Breaking news is not a priority  Not just a website  Real-time news is not important; users will use other platforms for that  There are some ‘newspaper’ essentials requested: crossword etc  Users prefer full page to fractional ads August 2010 data: IAB. Results and feedback Source: 4 focus groups were held across October and November. Majority 35-54, male; A mix of tech savvy and non-tech savvy; all were iPad users

Version 2 Content Full paper edition: News, Business, Sport Multimedia: video, graphics, interactive galleries Puzzles & Cartoons One month archive of content Subscription model; Price TBC Feb launch

Sponsorship Details Inventory Full page creative served on the 3rd page viewed, and each subsequent 7th page. Max of 3 advertisers, with even rotation of creative Reporting Creative is served and reported on through Telegraph ad server (Dart for Publisher) Metrics reported are as a brand would receive from a 3rd party ad server. These include Ad imp's served, unique users, frequency, ad interactions, time of day etc. TMG Marketing Support Marketing campaign to drive subscription User Sessions & Ad Exposures On average 7.6 visits per user per month 3 Ad exposures per session On average 22.8 ad exposures per user per month 456k total ad exposures over launch period for Q1

Investment 3 month package: Based on an estimated 152,000 ad exposures* 12 month package: Estimated 608,000 ad exposures across the year* *TMG will guarantee the forecasted ad exposures. This will be underwritten with equivalent inventory across our digital portfolio. For example, if we under deliver by 5% over 12 months, the equivalent value of £5,000 of value would be owed.