1 Partnering With Retail to Extend Your Brand Panel Discussion Paul Gregutt - Moderator Doug Charles Dan McCarthy Erez Klein.

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Presentation transcript:

1 Partnering With Retail to Extend Your Brand Panel Discussion Paul Gregutt - Moderator Doug Charles Dan McCarthy Erez Klein

Selling to Whole Foods PNW Erez Klein

Wine Program Overview National Program –Seasonal Promotions –Core List Regional Program –Seasonal Promotions –Core List Store Program –Store Buyer selections

Regional Wine Overview Seasonal Promotions –Distribution –Retails to $15 – cases –Exclusive, First to market, Proven high volume winner –High margin opportunity –Attractive bottle and box –Good timing –Quality product

Regional Wine Overview Core Wine Selections –National Control Labels –Regional Exclusives –Value Selections Vine Buys Great Buys

Store Wine Program National Wine Program Regional Wine Program Store Buyer Selections –Type, Price, Quality –Exclusivity, First to market –Distinguishing Characteristics, Scores –Quality, Flavor, Appearance –Will it Sell or Need Selling? –Relationships