Understanding Global Cultures

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Understanding Global Cultures Russia

“Torn National Cultures” Cultural Metaphors “Torn National Cultures” Ch. 20 The Mexican Fiesta Ch. 21 The Russian Ballet

Cultural Metaphors four generic types of cultures, plus “Torn National Cultures” one, such as Russia, that has been torn from its roots at least once

Cultural Metaphors Unit of analysis in the book = the nation or national culture Other “units of analysis” may include: one person (e.g., Paul Buffalo) the family (e.g., Strodtbeck) the community a region a culture

Culture Counts and it counts quit a bit

Geert Hofstede (1991) IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)

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