The Information Business, What Next? The Next 5 Years The Vendors’ Perspective Elsevier: An STM Publisher Living the Future Conference John Tagler Vice President, Customer Marketing April 7, 2006

2 Elsevier ,800 primary research and review journals 17 journals launched over the past two years 2,200 new book titles/year 17,000 backlist titles 7m articles available electronically to 10,000,000 researchers via ScienceDirect 200,000 print readers and 800,000 registered online users of THE LANCET 10 bibliographic databases, with 40 million abstracts, and indexing 15,000 journals 1 million downloads/business day on ScienceDirect

3 Databases

4 Critical Opportunities for Publishers Build relationships with end-users – for better understanding & planning – move from homogenization to subject customization Continue to support the role of the librarian Learn and experiment via partnerships and collaboration Take next step(s) from online delivery to online solutions – delivery of new types of information [customization]

5 Strategies for Success: Publishers Elsevier announced at global management meeting Build world-class content Get closer to our customers Deliver productivity-enhancing online solutions Focus on high-growth segments Drive organizational efficiencies

6 Risks to Take: Publishers New pricing models Technology investment vs. market willingness to pay Speed of change in technology development High costs & long-term investment in technology development – quick catch-up possibilities Longer-term payback & lower payback New entrants: known (e.g., Google) and unknown Be willing to fail

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