Team 4 Three Amigos Co. Marketing Analysis Jose Buenrostro Ray Mensing Carlos Othon Sample pages from report.

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Presentation transcript:

Team 4 Three Amigos Co. Marketing Analysis Jose Buenrostro Ray Mensing Carlos Othon Sample pages from report.

Product information Product:Super video Description: Video Special Effect system

Objective Pricing our product in the national market for the greatest possible profit

Test Market

Marginal Graphs To obtain accurate information about our product. In order to graph the marginal revenue and cost, we needed to get the derivatives of these functions. This is found with the Difference Quotient:

Marginal Revenue and Cost Marginal cost is the change in total cost after one more unit of output is produced Marginal revenue is an increase in total revenue, resulting from a sale of another unit Maximum profit Marginal Cost = Marginal Revenue

Marginal Revenue and Cost

Marginal Profit Marginal profit illustrates the first change in variable costs

Future Investment Plan Obtain a loan of 15 million with an interest rate of 10% payable in one year Buy advanced equipment that would decrease variable cost by 7% The total profit will increase by $ million After paying the loan and the interest rate the net increase in profit of the investment will be $ million

Future Investment Plan

Final Price » $1, dollars It would have a positive psychological impact on the customer that could possibly increase sales, therefore increasing profit