Commercials What are they trying to sell us now?

Magazines Internet Radio Television World Wide Web Wireless Outdoor Newspapers Consumer’s View of Media Advertising Customer’s View 0f Media

Planning Message Delivery

Average TV commercials viewed The average Canadian children sees TV commercials before graduating from high school, spends nearly as much time watching TV as attending classes Students today are watching an average of 11.2 hours of television each week

Advertising: As advertising "guru" David Ogilvy says, "You are not advertising to a standing army; you are advertising to a moving parade.“ How is that?

10 advertising techniques that work: 1. Always repeat the basics in your ads 2. Promise a benefit or provoke curiosity in the headline 3. Using the word "you" in the headline increases readership 4. Try different headlines for the same product 5. Offer that which is unique, different and yours alone 6. Show a "proof" of ads you plan to use to friends without revealing that they're yours 7. You can't sell more than one item (maybe two)in a 30-second TV or radio ad 8. Avoid superlatives and exaggerations No one believes words like the greatest, unbelievable or fantastic offer. 9. Use testimonials 10. Be specific and factual Super Bowl advertiser that just shelled out a record $2.4 million for a 30- second spot on what will be the most widely watched TV show of the year. Average cost to make a :30 TV commercial: $358,000

Team Groups 8A 8B 8A 8B

Team Groups 8A Group 1 Sara Lewis Fallon Singer Christian Curtis Steven Force Alexya Haro Victoria Hamilton Justin Howell

Team Groups 8A Group 2 Taylor Hargett Grace Yost Justine Konderik Robert Sullivan Wesley Elford Conner Cole Paul Carrick

Team Groups 8A Group 3 Joseph Demirjian Justin Robles Megan Shoemaker Madison Morrow Lauren Cordier Dakota Petersen Brianna Giles

Team Groups 8A Group 4 Mary Ward Kate Schwab John Ferrari Nicholas Serro Catherine Fakler Jacob Penney TJ Leavitt

Team Groups 8A Group 5 Ryan Hogan Daniel Nguyen Biley Rukvina Brian Poupore Zachary Osselaer Connor Devereux

Team Groups 8B Group 1 Megan Miller Connor Kirk Mitch Hosier Daniela Applegate Sarah Blanchard Alix Skelpsa Dex Hiland

Team Groups 8B Group 1 Megan Miller Connor Kirk Mitch Hosier Daniela Applegate Sarah Blanchard Alix Skelpsa Dex Hiland

Team Groups 8B Group 2 Sarah Peterson David Miller Mattheu Raiola J’Seaun Pierre But’ierries Jake Schlueter Casey Scott Rachel Hommel

Team Groups 8B Team 3 Anthony Bonacci Lauren Marcelo Dakota Couture Gabi Ruiz Erika Strom Stephanie Isaac Eddie Krolak

Team Groups 8B Team 4 Andrew Ranshaw Connor Field Megan Collins Rachel Calvis Kim Brillas Jenna Eccles Matthew Salamun

Team Groups 8B Group 5 Victoria Morano Austin Montag Brett Berry Ashley Copeland Sarah Graif Michael Mische