Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics.

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Presentation transcript:

Careers in Marketing April 11, 2006

Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics Product Marketing & Management Sales Support Marketing Communications Competitive/Market Intelligence Business Development Channel/Partner Marketing Branding Product Development

Choices for Focus & Structure Market Focus B:B (Business to Business) B:C (Business to Consumer) Company Structure Centralized De-centralized

Choose the Culture Company Culture Process, procedures, infrastructure Assess your personal style Build your expertise and credentials

Even More Choices Large, Medium or Small Company Specialized Expertise or Broad Consulting

Good Luck and Best Wishes!! Deb Siegle