Webinar: Grow your business and be more profitable Successful Computer Consulting Robert Peretson

Slide 2 of 37 Introducing Chris Martin GFI MAX Robert Peretson Successful Computer Consulting

Slide 3 of 37 Proven Methods for IT Support Companies 9 things you can start tomorrow

Slide 4 of 37 1.Active Marketing Get out there and bring in some new client’s TODAY! 2.Semi-Automatic Marketing Let your marketing do the preliminary work for you 3.Fully-Automatic Marketing Hands-off marketing. Put your message out there and let it bring in the customers on it’s own. Promoting your IT Support Company

Slide 5 of 37 1.Active Marketing Getting Referrals Your best opportunity for a slam-dunk new client is when a someone who trusts you, recommends you. Business Networking It’s “Referral-Getting” on steroids. Cold Calling You might dread it... But there’s no faster, cheaper way to bring in new customers. Promoting your IT Support Company

Slide 6 of 37 2.Semi-Automatic Marketing Build an effective website - It’s often your first opportunity to make a good impression. Capitalize on the opportunity! Promote your website with SEO - Make sure local companies that are looking for you can actually find you! Effective SEO Techniques Keyword Research Article Marketing, Blog Posting, Press Releases & Forum Profiles Direct Mail - The most effective marketing I’ve ever used! (once I learned to do it right) Promoting your IT Support Company

Slide 7 of 37 Some Good Copywriting Resources Scientific Advertising by Claude C. Hopkins The Gary Halbert Letter - The Robert Collier Letter Book – by Robert Collier Ca$hvertising – by Drew Eric Whitman Convince customers to buy your Services

Slide 8 of 37 3.Fully Automatic Marketing Send a Monthly Newsletter - An easy and effective way to keep them thinking about you Give Away a Valuable Free Report - Give them something valuable, and they’ll want to give back Promoting your IT Support Company

Slide 9 of 37 Convince customers to buy your Services Your prospective customer is interested! How do you convince them to say “Yes!”? 4.Find their pain 5.Show them how you can help 6.Get them to “Yes!”

Slide 10 of 37 4.Find their pain Ask lots of questions Listen lots more than you talk Repeat their problems back, so they know you understand them Convince customers to buy your Services

Slide 11 of 37 Some Recommended Reading SPIN Selling by Neil Rackham The Sales Bible: The Ultimate Sales Resource, New Ed. By Jeffrey Gittomer Zero Resistance Selling by Pamela Yellen / Maxwell Maltz The Greatest Salesman in the World by Og Mandino Convince customers to buy your Services

Slide 12 of 37 5.Show them how you can help Nothing is more effective than a compelling demonstration Everyone makes promises of a better service – Offer them a tangible product that will prove you’re better. Convince customers to buy your Services

Slide 13 of 37 6.Getting to “Yes!” Make them an offer they can't refuse - And who can refuse a free trial? Convince customers to buy your Services

Slide 14 of 37 Deliver IT Support Services Profitably 7.Use affordable tools to increase efficiency 8.Automate administrative tasks 9.Automate communication + One for FREE - Always be proactive

Slide 15 of 37 Moving from Break / Fix to Managed Services 7.Leverage today’s affordable technologies to make: Your client’s more productive Your clients better satisfied You more efficient And you much more profitable! Clone yourself (or your top employees) Use Remote Support to arrive instantly at many clients at once (even if you’re still in your pyjamas). Deliver IT Support Services Profitably

Slide 16 of 37 Moving from Break / Fix to Managed Services 8.Automate time-sucking administration tasks (and get paid faster!) Use a good PSA to: Keep clients informed with instant, automatic status updates Make time reporting an automatic process Generate monthly invoices in minutes instead of hours (or days) Deliver IT Support Services Profitably

Slide 17 of 37 Moving from Break / Fix to Managed Services 9.Automate Communication Poor communication KILLS relationships Keep clients informed with automatic status updates Let clients know you’re taking care of them with regular and frequent reporting. Deliver IT Support Services Profitably

Slide 18 of 37 Moving from Break / Fix to Managed Services And one for FREE (if we’ve time). Always be proactive Your time is your most valuable resource! Take control of your work-flow, rather than letting unexpected problems control you. Deliver IT Support Services Profitably

Slide 19 of 37 GFI MAX Building Blocks

Slide 20 of 37 » A series of discrete, pre-packaged services that the customer can easily grasp the value of » That you can sell easily » That generate recurring profits for you » Bind that customer to you » Learn about their systems » Begin changing the nature of the relationship » And migrate them to full Managed Services How the Building Blocks can help you get started

Slide 21 of 37 » All the information, tools and collateral needed to sell and implement a set of Managed Services » You can use to: » Attract new customers or strengthen relationships with existing customers » Easily sell a profitable service » Ease customers from break-fix to Managed Services » With NO major changes to your company » And no expensive training What’s a Building Block?

Slide 22 of 37 Building Blocks Program – Do it your way! Server & NetworkWorkstation Server & network management Workstation management archiving hosting Delivery verification Real-time server & network monitoring Proactive workstation maintenance Continuity Daily Server Health Check Real-time workstation monitoring Anti-virus & anti-spam Daily Server Safety Check Daily Workstation Health Check infrastructure monitoring Lucrative but complex Lower value but simple

Slide 23 of 37 What’s contained in each Building Block? Each Building Block Contains: Information about the service, context in which it sits in Building Blocks Financials (pricing & profit) calculators Promotional material (flyers, letters, web site text, etc.), value proposition, marketing and sales strategy Implementation documents (contracts, SLAs) Implementation considerations: Integration, billing, scaling, etc. Example: Server Blocks – all you need to price and sell Server & Network Management Real-time Server & Network Monitoring Daily Server Health Check Daily Server Safety Check

Slide 24 of 37 Your Logo Here All the self-branded information and material you need Sample flyer Your strap line here

Slide 25 of 37 Sample website copy

Slide 26 of 37 Sample sales letters and telephone scripts

Slide 27 of 37 Pricing calculators, sample contracts, statements of work...

Slide 28 of 37 All the info and collateral. To easily sell straightforward services that the customer grasps. That bind the customer to you. That truffle hunt and brings more incidents to the surface. That you can make good recurring revenues and profits. That require no changes to your business system. No training and travel and time. That can be used to attract new customers with a straightforward service. That start the progression to full Managed Services. GFI Max and Building Blocks are…Easy! GFI MAX Building Blocks summary

Slide 29 of 37 You get the full system Set up in less than 10 minutes! No commitment No hard sell Or contact us for more information: Thank you

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Slide 31 of 37 Online resource to help you: Grow your IT support company Run your company more profitably Deliver fast IT support and increase uptime Minimize threats to your business MSP Business Management website BB/0012/v1.0/EN