Debuted April 28 th, 2003 Sold 3 Billion Songs Between April 03 to July 07 –Accounted for more than 80% of the worldwide online music sales.

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Presentation transcript:

Debuted April 28 th, 2003 Sold 3 Billion Songs Between April 03 to July 07 –Accounted for more than 80% of the worldwide online music sales

First 18hrs Sold 275,000 First 5 Days Sold 1,000,000 Steve Jobs Announced An Unnamed Person Had Purchased $29,500 Worth of Music

“Monopoly” In Digital Entertainment Captive Market Easy To Navigate Fast and Cheap

No Physical Product Limited Number of Songs Storage Space on a Hard Drive

Co-Brand –Magazines and Periodicals Personal Customization –Wallpapers –Animations

Microsoft Zune Illegal Music Downloading The Potential Innovator Amazon.com Wal-Mart