Advertisement communication Advertisement communication  莫晉華 Jack  林立婷 Ivy  吳詩啟 Ivan  羅儀庭 Sherry  陳可人 Karen  巫俊毅 Stanley  林珮愉 Leah  殷立人 Laurence

Find your style  The woman wants the man to fit the music and her style, so she change the man’s head.  It present the IKEA use metaphor way to imply their furniture is very suit everyone style, and you could chose what you want.

Cigarette  This cigarette advertisement use action to show the sexual hint. By his motion that he played the cigarette, and the girl who was opposite him was so happy. This advertisement use metaphor way to present.

The power of ring tone  At the beginning, the woman just want to adjust her shoelace, but when she stands up, the cell phone rings, and the music makes the woman looks like to dance, so all the people look at her, and some men even prevent the man to answer the cell phone.

 This is an advertisement of download station, and this advertisement shows us that we can download different kinds of cell phone rings in a very humorous way.

Unique watch, unique girl?  First slogan: “If you are rich, I’m single.” It’s the metaphor. It’s the metaphor. It means “ Maybe I have the boyfriend, but if you are rich, I’m still single!! It means “ Maybe I have the boyfriend, but if you are rich, I’m still single!!  Second slogan: “ You may have to change you girl, but you’ll never have to change your battery. It’s the metaphor, too. It’s the metaphor, too. It means “This watch is a unique ones. It means “This watch is a unique ones.

"When it absolutely, positively has to be there overnight. “ Federal Express "When it absolutely, positively has to be there overnight. “ Federal Express  This is a slogan of an express company; we know express company is very cautious about its efficiency. And the consumers always wanted a fastest company to express their packages. This slogan used an exaggerative way to convince the consumers Federal Express is the best company, Federal Express said that they worked overnight, and done their work as soon as they can.

“ Life is short Play more ”  This is a famous TV game’s advertisement. They use such kind of exaggerate way to show us how short the life is, so we should play more not just waste our life, and also do not waste our times to play other TV games because they just want us to buy and to play XBOX.

Pepsi is the best Pepsi is the best  This advertisement uses an ironic and strong ways to express its main purpose. In the video, the little boy uses a very simple ways and does not say anything to let us understand what he wants to express to us easily.

 The advertisement also can let people feel very interested and have a deeply impression on it. It also obviously shows its biggest competitor “Coca Cola”. The advertisement is directed against Coca Cola, so I think it is really an ironic advertisement.

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