Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1Framework for the Business Plan

Tonight’s Agenda Present concepts & select teams Framework for writing a business plan Writing a Successful Business Plan from my website Importance of validation Interviews and Call Reports Market research – Gene Hayworth, Leeds School Librarian 2 Framework for the Business Plan

Next Week MARKET & INDUSTRY ANALYSIS Opportunity/Need Segmentation Value Proposition Financial COMP’s Model Company Hand-in Interview list University Parent business plan Founder Sarah Schupp 3 Framework for the Business Plan

Market Research Primary - talk to people interviews & customer surveys Secondary – research market & industry information 4 Framework for the Business Plan

Interviews Each team member talk to 5 people Select “experts” who can Provide information on the market & industry Give you candid feedback on the concept Approach Decide on the objectives Prepare a list of questions Write-up Call Report 2 questions must ask at the end What question haven’t I asked that I should? Who else should I talk to? 5 Framework for the Business Plan

Customer Surveys Qualitative now Quantitative later – enough to validate the demand from your target market 6 Framework for the Business Plan

Market & Industry Analysis - Secondary Gene Hayworth, Leeds School Librarian Internet & Business Library resources & data bases Trade publications Industry Associations See Market Research & Resource Guidelines on the Resource page of the course website. 7 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation 8 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Last to be written 9 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Features and Benefits 10 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Segments Size and Trends Competition 11 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Target Customer Positioning Pricing Advertising & Promotion Distribution Sales 12 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Scope of Operations On-going Operations 13 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Key Milestones 14 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Organization Team 15 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Sustainable 16 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Income Statement Balance Sheet Cash Flow Risks 17 Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding & Valuation Valuation of Business Request for Funding 18 Framework for the Business Plan