UTICA TRANSIT AUTHORITY REVITALIZATION PLAN 2002 Information Communication Consultation By; Roy O. Stewart Steve Hawkes Lee Ann Alissa Reilly Scanned logo from UTA Bus Schedule

INTRODUCTION, HISTORY AND PROCESS General History Assets and Opportunities Problem Areas ( Major Weakness) –Advertising on the Buses –Signage –Web Page –Pamphlets/Routing Maps Image scanned from UTA brochure (2) New York Railways first bus 1921

ADVERTISING ON THE BUSES By: Roy O. Stewart UTA bus on Genesee Street

Problem Identification Assets and Opportunities Problem: Advertising on the UTA buses is essentially non-existent Reasons and/or Barriers –Change in advertising agency – Responsibility and goal setting – Funding – Attitude UTA bus on Genesee Street

Suggested Solutions Solution: Get some advertising on the UTA buses. Advertising Goals –Develop timetable –Designate tasks –Typical vs. creative ways of raising revenue – Develop identity AD UTA bus on Genesee Street

Conclusion Revitalize Advertising Raise Revenue Community Based Develop an Identity Trend Setting Major Competitor SEE THE SIGHTS RIDE THE BUS Hanna Park and community based advertising design idea

SIGNAGE Steve Hawkes Problem Identification Suggested Solutions Conclusion Image of actual UTA bus stop sign

Problem Identification Sufficient Transportation Information is not available to: -New Residents and Visitors -Local Area Residents Signs located in front of Union Station

Suggested Solutions decision making locations such as: -Transportation Centers -City Entrances -Stoplight Intersections Scheduling and Policy Information Visible to the Public UTA bus rounding corner at Union Station

Conclusion Information made better available to the public will increase awarness, ridership and revenue of UTA UTA bus schedules at Union Station snack bar

PAMPHLETS AND ROUTING MAPS Alissa Reilly UTA Bus Schedule

Problem Identification System Routing Maps & Guide –Street font size too small – Too much White space – Coding

Suggested Solutions System Routing Maps & Guide –Increase Street Font Size –Fill white space with Ads –Use extreme colors for Route Index –Use universal symbols Universal Symbol

Problem Identification Bus Schedule / Pamphlets –Logo –Lack of clarity –Too much white space

Suggested Solutions Bus Schedule / Pamphlets –Bigger logo –Edit & Update documents –Replace white space with advertisements.

Conclusion Fill white space with advertisements to increase UTA revenue Develop consistency and clarity between System Map Guide and Bus Schedule, especially logo Edit & Update documents

WEB PAGE Lee Ann Roberts Introduction Problem Identification Suggested Solutions

Introduction Web page was unknown to many personnel of the UTA Needs to be current and maintained Potential area of additional advertising revenue

Problem Identification Web page and its design is not considered a viable advertising/revenue tool Diverse contrasting colors Color schemes inconsistent and not complimentary/ creates tension No ease of mobility through the pages Links do not work No call to Action on individual pages

Problem Identification Paragraph formatting of routes-hard to read Inconsistent Typography Specific sights of interest should be put into a table, blocked and bulleted. Possibly web linked to those attractions Missing destinations (Chadwicks)

Suggested Solutions Include provisions for web page design in the advertising and marketing plan Have Public Relation/Marketing solicit advertising from businesses along the routes Use symbols already known and established in the page design Include community activities and services on the web page

Suggested Solutions Request area school’s assistance creating advertisements and or web pages. Assistance and suggestions from marketing and teachers. Good design principles Up to date technology resources Pride and diligence Minimal cost associated with design creation.

CONCLUSION UTA