1 Contents Environment Top 10 Business Risks – 2010 Facets of CFO Role Balanced Score Card – Business & Finance Evolving role of CFO

2 Environment U.S.A.  Continued economic slowdown  High household debt  Rising unemployment  High fiscal deficit  Credit rating down grade Contd.

3 Environment Europe  Sovereign debt problems  Slowdown in economic growth  Inflexibility due to common currency Contd.

4 Environment Japan  After effects of Tsunami  Risks relating to nuclear plant and power shortages  Stagnated economy Contd.

5 Environment Asia  Robust domestic demand  Rising inflation driven by commodity prices  Large capital inflows  Compulsion to maintain higher growth rate to control unemployment

6 Top 10 Business Risks Regulation and compliance (2) 2.Access to credit (1) 3.Slow recovery or double-dip recession (No change) 4.Managing talent (7) 5.Emerging markets (12) Contd.

7 Top 10 Business Risks Cost cutting (No change) 7.Non-traditional entrants (5) 8.Radical greening (4) 9.Social acceptance risk and corporate social responsibility (New) 10.Executing alliances and transactions (8)

8 Facets of CFO Role Business partnering Functional excellence Fiduciary responsibility Corporate governance

9 Balanced Score Card Business Finance Functional Excellence Financial Perspective Controller’s Role Internal Process Business Partnering Customer People Learning & Growth

10 Business Partnering Gain business knowledge. Strategy formulation. Bench marking. Competitive intelligence. Contd.

11 Business Partnering Aid in forecasting / range planning Make or buy decisions Evaluate investments / new ventures

12 Functional Excellence Value creation through financial strategies Zero surprise Sound accounting principles Segment reporting Bench marking with peers Contd.

13 Functional Excellence Consistent information to shareholders Knowledge management Cost management Awards

14 Fiduciary Responsibility Strong internal controls Credible financial statements Enterprise risk management

15 People Development Build, motivate and run high talent team Coaching and career planning Continuous training

16 Corporate Governance Compliance with the law of the land Interaction with regulators Transparent reporting Arms length dealings Views based on facts and data, not perception

17 Evolving role of CFO Execution  Trusting the numbers Ensuring business decisions are grounded in sound financial criteria  Providing insight Providing insight and analysis to support CEO and other senior managers Contd.

18 Evolving role of CFO Enablement  Getting your house in order Leading key initiatives in finance that support overall strategic goals  Funding organizational strategy Funding, enabling and executing strategy set by CEO Contd.

19 Evolving role of CFO Development  Development of business strategy Developing and defining the overall strategy for your organization Contd.

20 Evolving role of CFO  Communication to the external marketplace Representing the organization’s progress on strategic goals to external stakeholders

21 “The perfect finance person has mastered the technical, they’re strong on the interpersonal, they have worked in different countries and done operational roles and seen finance from the other side of the fence.” By Andy Halford, Vodafone.