Ricardo Reisen Managing Director E-Business Itaú Ricardo Reisen Managing Director E-Business Itaú

GLOBALIZATIONMANY-TO-MANY ONE-T0-ONE INTERACTION CYBERMEDIARIES CONNECTIVITY RELATIONSHIPS PEER-TO-PEER PORTAL B2CB2B WAP

Itaú 10,369 A strong financial performance has lead Itau to an unique position in Latin America. Bradesco 8,638 Banco do Brasil 4, ,0001,5002,0002,5003,0003,5004,000 Individual Stockholders’ Equity (US$ Million) Stock Price / BV “Largest Market Capitalization among all Latin American Banks” Banespa 1,339 Unibanco 3,371 Banamex 6,429 Banco Rio 2,105 Galicia 2,329

Investments over US$600mm in the last 5 years created a multi-channel nationwide organization 1980´s 98% of transactions completed Itaufone ATMs Itaufax Office Banking Bankfone Investfone SOS Seguros Telemarketing Prevfone SOS Bankline PC Banking Internet Banking 1990´s 70% of all transactions were through self-service 2000´s 1.5mm customers use an e- channel every day Itaú Shopline -cellbank WAP PDA Web TV Web Collaboration ?

Consulting Long and mid-term strategies Coordinate actions You need to allocate your best human resources and … Roberto Setubal E-Business Directorate Investment Bank Support negotiations Asset valuation … reshape your e-business strategy … Portal B 2 B B 2 C JVs Alliances Partnerships Identify OpportunitiesNegotiate with Partners Develop Models Partners O C

… to completely change your Internet concepts Just another channel with customers Core Business New business opportunities Information Internet for the Bank as a whole Internet for the customers A short time ago … … and now

12% of AOLA’s shares Marketing Commitment Content + Tools Traffic Cross and up selling Internet access The launching of a co-branded service with an ISP adds value to clients and shareholders taú Clients

Banks are in the best position to enjoy Latin America B2B and B2C´s opportunities Significant penetration rate in the corporate market Inflationary environment resulted in a strong telecommunication network and computer expertise Banks control the bulk of the country’s payment flow Strong customer base with a quality off-line database

A strong culture and presence on the Internet will create a winner in the e-business universe, in which Itaú is the “star-up” and not just a “start-up”.

E-BUSINESS E-FUTURE E-DREAMS E-ALLIANCES E-SPEED E-DIVERSITY

Ricardo Reisen Managing Director E-Business Itaú Ricardo Reisen Managing Director E-Business Itaú