Shreddies Campaign By: Evan Ropp, Eric Watkins, and Hiedi Kelso.

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Presentation transcript:

Shreddies Campaign By: Evan Ropp, Eric Watkins, and Hiedi Kelso

About Shreddies Product of Post Foods Canada Corp. Brand was made in 1950 Sold in UK, Canada, Ireland, Germany, and New Zealand

Pre-Campaign Boring Old fashioned Tasteless An adult cereal They needed to find a way to get people to think about the 65+ year old brand again

The Campaign

Campaign Results The popular site ``creativity-online.com`` ranked the Diamond Shreddies campaign ``best in the world`` for a few weeks. Created buzz among: –Consumers (Facebook groups) –Marketers & Ad Agencies –Competitors Sales Increased 18% within the first month alone. Growth has remained steady. Generated over 265 press stories covering this campaign Multiple marketing awards

Relation to Class Humor Support Media Integrative Marketing Communication Internet & Interactive Marketing

Thoughts?

Works Cited shreddies.html content= _56414_56414&page=3