RunToShop 1: FirstRunners Sales pitch

Product RunToShop.fi gives out recommendations for people in need of a product or a service RunToShop.fi gives out recommendations for people in need of a product or a service In Finnish In Finnish It is developed to help people in their decisions and make shopping easier It is developed to help people in their decisions and make shopping easier Companies gain advantage by having their products more visibility Companies gain advantage by having their products more visibility Users write down their recommendations on what’s good and read others written by other users Users write down their recommendations on what’s good and read others written by other users

Why is it good? Gives out centered information on specific product Gives out centered information on specific product Ability to search on groups of items (e.g. television) on same instance Ability to search on groups of items (e.g. television) on same instance  Saves time Can grow virtually huge Can grow virtually huge No major competitors at the moment No major competitors at the moment Recommendations of people (especially friends) is convincing Recommendations of people (especially friends) is convincing

The customers advantages Helps you in decisions which might be hard Helps you in decisions which might be hard It is free of use for an user It is free of use for an user Simple to use Simple to use Vast scale of products Vast scale of products  Attracts customers’ of different needs and interests Gives better idea of a product in general through e.g. comparison, opinions and recommendations Gives better idea of a product in general through e.g. comparison, opinions and recommendations

How do we make money? Site is free to use for individual user thus it has ability grow fast by being appealing Site is free to use for individual user thus it has ability grow fast by being appealing  Reviews bring people  People bring advertisement  Advertisement brings income (cash-per-click) Targeted advertising Targeted advertising More popular products are more likely to bring more clicks, e.g. electronics compared to certain pair of shoes More popular products are more likely to bring more clicks, e.g. electronics compared to certain pair of shoes  Advertisement from stores or companies that sell electronics Possibility of partnering up with stores in future Possibility of partnering up with stores in future

Financial models Nature of site makes exact numbers hard to estimate Nature of site makes exact numbers hard to estimate Advertisement income varies Advertisement income varies Costs are related to hosting Costs are related to hosting  Break-even point is low Example: Example: 5c per click = 5€ from 100 clicks 5c per click = 5€ from 100 clicks Hosting costs 200€ = break-even in 4000 clicks per month Hosting costs 200€ = break-even in 4000 clicks per month  No need for break-even point in beginning  Business gets larger with time Solid cost banners Solid cost banners E.g. 50€ per month E.g. 50€ per month Due to ability of growth, can bring later big income with low costs Due to ability of growth, can bring later big income with low costs No big income flow required in beginning No big income flow required in beginning